• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
September 04, 2019

Reports of Amazon Clean Room Draws Attention of Advertisers

Posted by David Gong

Following a report from AdExchanger and others last week about Amazon testing a clean room, MediaPost and Adweek have published stories about the topic, drawing on insights and commentary from PMG executives about the concept and how big brands stand to benefit.

Price Glomski, who leads PMG’s emerging commerce team, shared extensive commentary with Adweek’s Lisa Lacy, including some background about how a clean room might work for advertisers.

According to the Adweek article, “A clean room enables platforms and brands to combine, analyze and attribute aggregated first-party data and platform-side audience data in a privacy-centric way.”

Price also commented on how the environment would enable stakeholders to join data sources to get better insight into performance and contribution of various advertising partners, not just Amazon. He later added that an Amazon clean room would also help brands more confidently invest in the platform once they have a better understanding of how customers are shopping for their brands across different placement scenarios.

PMG’s VP of Media Services, Lora Parker, had a conversation with MediaPost about the clean room concept in general, and gave a thorough overview on how clean rooms are “a way for brand marketers or agency representatives to sit down with reps from Amazon, Google or Facebook to gain insights into targeting consumers based on specific behavior using data from both parties.”

According to Parker, “the concept is in its infancy, with much work to be done,” and she added that while it may not solve the challenges around walled gardens and data, it represents a beginning in the process of understanding what is working and what is not in a media plan.

amazon advertising
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020
  • A Closer Look at the Congressional Big Tech Market Power Report
  • What to Know About Reddit

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.