• Services
  • About
  • Clients
  • Team
  • Careers
  • Blog
  • Contact
  • Services
  • About
  • Clients
  • Team
  • Careers
  • Blog
  • Contact
1 March, 2016

Snapchat Launched On-Demand Geofilters For Brands and Individuals Alike

Posted by Lauren-Ashton Shepheard

Snapchat has officially launched on-demand geofilters for both personal and business use cases. Whether it is a wedding or new store opening the opportunities span the gamut for personal and business applications.

Geofilters are location-based overlays that users can apply to their Snaps, according to Snapchat. To launch a geoflter, you will need to submit your unique design, select the geofenced area and choose the dates and times in which the geofilter will be available. Your geofence can be between 20 thousand and 5 million square feet.

As part of the geofilter submission process a user will indicate if it is for personal or business. Personal geofilters don’t include any branding, business marks/names or logos and doesn’t promote any brand/business. A business geofilter will be more advertising centric, promoting the brand is some way. Additionally, Snapchat provides some example templates to help you in the design process.

Cost ranges depending on geofence location and size and length of time the geofilter will be available.

This will be an interesting play for brands on Snapchat to generate localized user content. How do you plan on using Snapchat geofilters?

Categories: Local, Social Media
Tweet

Related Posts

Local Advertising Options in Social Media
The Top Reasons Why Google+ Matters to You and Your Brand
The New Facebook Ad Structure – What The Hell Are Ad Sets?

About the author

Lauren-Ashton Shepheard

Search

Featured Posts

  • Why We Love Texas
  • Who are China’s E-Commerce Titans?
  • Exploring the Current Shoppable Media Opportunities
  • The European Union’s General Data Protection Regulation
  • Our Favorite Digital Audio Advertising Solutions: Spotify vs. Pandora

Categories

  • All Posts
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Display
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • SEO
  • Social Media
  • Structured Data
  • Video

Authors

Read More About Us Here »

|
2845 W 7th St
Fort Worth, TX 76107
T: 817.420.9970
info@pmg.com
Privacy Policy
© PMG Worldwide LLC. All Rights Reserved.