PMG Digital Made for Humans

Your Social Media Advertising 101 Resource Guide

2 MINUTE READ | December 17, 2015

Your Social Media Advertising 101 Resource Guide

Author's headshot

Lauren-Ashton Shepheard

Lauren-Ashton Shepheard has written this article. More details coming soon.

Social media. It is a broad term encompassing various platforms in which users interact and engage with each others and brands alike. You’ve probably dappled in social networking sites of your choosing and maybe even gone the organic social and content creation route for yourself or a small business. But what about the paid advertising side of social media. If you are looking to dive headfirst into social media advertising or are just curious about what the current landscape is, below are some helpful resources to kickstart your learning.

Facebook

  • BluePrint contains 34 elearning modules created by Facebook and covers both Facebook and Instagram advertising content.

  • Facebook For Business is a resource for small business owners looking to take their Facebook advertising to the next level.

  • Facebook IQ provides insightful industry research and case studies.

Instagram

  • Instagram Help Center provides a series of helpful articles, aside from what is included in the BluePrint training mentioned above.

  • Advertising on Instagram is a resource specific to advertisers that provides an overview of ad solutions, case studies and inspiration.

Twitter

  • Twitter for Business provides a pretty lengthy list of articles for advertisers, ranging from an ads glossary to billing basics to keyword targeting.

YouTube

Pinterest

  • Pinterest offers video training resources to jumpstart your Pinterest advertising knowledge.

LinkedIn

  • LinkedIn’s advertising solutions are not as robust as other platforms, but learn more about Sponsored Updates here.

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

Photo provided by Jason Howie.


Related Content

thumbnail image

Consumer TrendsSocial MediaStreaming & VideoData & TechnologyStrategyDigital MarketingPlatforms & Media

PMG Portfolio Trends: Brands Move to Diversify Social Investments

7 MINUTES READ | November 16, 2021

thumbnail image

Campaigns & Client WorkSocial MediaPlatforms & MediaCompany NewsStrategy

PMG and Beats by Dre Win Award for TikTok Campaign

2 MINUTES READ | October 29, 2021

thumbnail image

Consumer TrendsSocial MediaSEO & Paid SearchPlatforms & MediaDigital Marketing

Third Quarter Big Tech Earnings Shed Light on Privacy Impact

5 MINUTES READ | October 28, 2021

thumbnail image

Consumer TrendsSocial MediaAI & MarketingStreaming & VideoDigital MarketingPlatforms & Media

How Social Apps Are Evolving

6 MINUTES READ | September 9, 2021

thumbnail image

Consumer TrendsSocial MediaPlatforms & MediaDigital Marketing

What You Need to Know About Facebook’s Latest Content Transparency Reports

4 MINUTES READ | August 30, 2021

thumbnail image

Campaigns & Client WorkSocial MediaProgrammatic AdvertisingCreative DesignStreaming & VideoStrategyDigital MarketingCompany News

PMG Partners with Old Navy to Create a Fully Inclusive Shopping Experience with BODEQUALITY

4 MINUTES READ | August 20, 2021

thumbnail image

Creative DesignSocial MediaStreaming & VideoPlatforms & Media

Snap Bets Big on Commerce and Community

4 MINUTES READ | May 26, 2021

thumbnail image

Consumer TrendsSocial MediaPlatforms & Media

Introducing the Social Audio Wars

6 MINUTES READ | April 27, 2021

thumbnail image

Social MediaStreaming & VideoPlatforms & MediaConsumer Trends

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

thumbnail image

Social MediaData & TechnologyB2B MarketingStrategyDigital MarketingPlatforms & Media

Preparing for iOS 14 & the AppTrackingTransparency Framework

5 MINUTES READ | January 29, 2021

thumbnail image

Consumer TrendsCampaigns & Client WorkDigital MarketingStrategyPlatforms & Media

Why “Black Friday” Search Terms Slumped & Other Cyber Weekend Trends

7 MINUTES READ | December 2, 2020

thumbnail image

StrategyCreative DesignB2B MarketingPlatforms & MediaDigital Marketing

How Brands Can Stand Out With User-Generated Content

1 MINUTE READ | November 12, 2020

ALL POSTS