Tag: a/b testing
1 July, 2015
Fractional Factorial Experimental Design (ABCDE Testing)
Posted by George Andrade and Preston Smith
Tired of waiting around to get relevant data for your standard A/B tests? At PMG we recently created and tested a new way to get statistically actionable insights. This type of testing not only cuts the time out of ad testing, but also allows you to test at least 5 different elements at one time so you can know where to go next.
