Tag: ace
13 January, 2015
Getting To Know Google AdWords Controlled Experiments
The search world is not much different from real life. You start off at age zero, you learn how to crawl, and eventually grow up to be self-sufficient. We all got there by testing what worked and what didn’t. So…come on, if you did this for yourself, you should do it for your paid search campaigns too! This is why Google created AdWords Controlled Experiments (ACE).
