Tag: ad blocking
What Advertisers Need to Know about the Google Chrome Ad-Blocker
An ad company creates an ad blocker. Don’t bother waiting for a punchline because this isn’t the setup of a joke. Google will be launching the newest version of its Chrome web browser with a built-in ad blocker. That makes as much sense as a tobacco company telling people not to smoke. Ok, it’s not […]
How Google is Trying to Improve the Digital Ad Experience
In 2018, Google is going to introduce ad blocking to Chrome in an effort to cut down on intrusive and “bad” display ads. It was confirmed earlier in June, that Chrome will block ads that don’t meet Google’s ad standards disguised as the Coalition for Better Ads, starting in early 2018. Ad Experience Report […]
Ad-Blocking: The best things aren’t free
Over the past several years, there’s been a significant increase in the number of people using ad-blocking software in their web browser. Since 2014 alone, the use of ad blocking grew by 41% worldwide. Despite the convenience of blocking ads when surfing the web, the software poses a threat to digital advertising and deprives companies of significant revenue. […]
MWC 2016 Highlights and Takeaways – Part 1
We were lucky enough to go to Mobile World Congress 2016, hosted in Barcelona, Spain. After a long flight and a few trips the wrong way on the tram, we finally arrived. Here are a few Highlights and Takeaways from our favorite sessions in the first few days: Mobile is Media This keynote was broken […]
