Tag: Ad Copy
26 September, 2016
Breaking Through The Noise
Advertising is everywhere. It is hard to escape the constant targeting and messaging across all devices and platforms we now see. As a consumer, I can say it is extremely frustrating when I see an ad that is irrelevant in my life disrupting my online experience. As an advertiser, I see this as an opportunity […]
1 September, 2016
Ad Copy That Sticks
Ad copy is an art, and when executed appropriately, can be very effective. Ultimately the goal of any copywriter is to sell something. However, in order to begin to understand what kind of language will convert, a copywriter should have a deep understanding of their desired target market. Target markets can be defined by your […]
