In the past, we’ve written about ad extensions and how they improve ad rank, but why else do they matter and just how important are they? Why Ad Extensions Matter From a high level, we know extensions improve ad quality and therefore performance. Why? According to Google, they “make ads more useful and engaging to […]
As we move closer to the holiday season (or are already in it – eek!), our efforts triple in finding efficient ways to maximize performance and the user experience as these next few months play a major role in our retail client’s demand forecasts. Before sorting through the new, cool ideas, we want to make […]
It’s a given, when searching for products or information on Google, we are all looking for the most relevant results to our search, and Google wants to provide us with that. Having a well-written ad copy is an excellent start, however, ad extensions play a huge role when it comes to being relevant. Sitelink extensions […]