Tag: ad extension
20 September, 2017
Ad Extensions: Why They Matter
In the past, we’ve written about ad extensions and how they improve ad rank, but why else do they matter and just how important are they? Why Ad Extensions Matter From a high level, we know extensions improve ad quality and therefore performance. Why? According to Google, they “make ads more useful and engaging to […]
27 October, 2015
Google’s Distance to Store Reporting & Bid Enhancements
As we move closer to the holiday season (or are already in it – eek!), our efforts triple in finding efficient ways to maximize performance and the user experience as these next few months play a major role in our retail client’s demand forecasts. Before sorting through the new, cool ideas, we want to make […]
