NEW PMG PAPER
In the past, we’ve written about ad extensions and how they improve ad rank, but why else do they matter and just how important are they? Why Ad Extensions Matter From a high level, we know extensions improve ad quality and therefore performance. Why? According to Google, they “make ads more useful and engaging to […]
As we move closer to the holiday season (or are already in it – eek!), our efforts triple in finding efficient ways to maximize performance and the user experience as these next few months play a major role in our retail client’s demand forecasts. Before sorting through the new, cool ideas, we want to make […]
It’s a given, when searching for products or information on Google, we are all looking for the most relevant results to our search, and Google wants to provide us with that. Having a well-written ad copy is an excellent start, however, ad extensions play a huge role when it comes to being relevant. Sitelink extensions […]