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Tag: ad fraud

November 08, 2017
Posted by Kia Pipkin, Maddie Marney and Natalee Geldert

DBM is Heading into Holiday with Additional Brand Safety

As we have officially entered the holiday months, a time when most brands have an influx of budget and willingness to test, digital marketers are tasked with developing media strategies that hit brand KPIs, get in front of qualified users and are just a little bit outside the box. To do this, many brands look […]

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October 10, 2017
Posted by Caitlin Meroney, Derek Mireles and Ashley McMahan

Best Practices for Preventing Ad Fraud

As the programmatic industry continues to innovate new tactics and technologies, so do hackers.  With digital advertising becoming a larger part of the marketing mix for brands, criminals are finding new ways to illegally profit on this growing market and have done so through ad fraud.  According to IAS, ad fraud costs the industry more […]

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February 22, 2017
Posted by Rachel Siegmund

Protecting Client Integrity: A Tall Order

Recently an article about Blacklisting Breitbart made the front page of Buzzfeed. As a huge fan of Buzzfeed, I got a sort of weird, nerdish satisfaction that a hot topic in the digital world could make the front page of a trendy website. The story is simple, companies have advertisements on controversial websites but the inner workings, […]

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July 27, 2015
Posted by Molly Morrison Skinner

5 Steps You Can Take Today to Fight Ad Fraud on Your Campaigns

There has been a ton of buzz over fraud the past year in display, and it really hasn’t gone away. People know all the stats, and they know it’s a big deal, but most people still don’t know how to combat this problem. White Ops has stated that advertisers will lose $6.3B this year due […]

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