Tag: ad fraud
DBM is Heading into Holiday with Additional Brand Safety
As we have officially entered the holiday months, a time when most brands have an influx of budget and willingness to test, digital marketers are tasked with developing media strategies that hit brand KPIs, get in front of qualified users and are just a little bit outside the box. To do this, many brands look […]
Best Practices for Preventing Ad Fraud
As the programmatic industry continues to innovate new tactics and technologies, so do hackers. With digital advertising becoming a larger part of the marketing mix for brands, criminals are finding new ways to illegally profit on this growing market and have done so through ad fraud. According to IAS, ad fraud costs the industry more […]
Protecting Client Integrity: A Tall Order
Recently an article about Blacklisting Breitbart made the front page of Buzzfeed. As a huge fan of Buzzfeed, I got a sort of weird, nerdish satisfaction that a hot topic in the digital world could make the front page of a trendy website. The story is simple, companies have advertisements on controversial websites but the inner workings, […]
There has been a ton of buzz over fraud the past year in display, and it really hasn’t gone away. People know all the stats, and they know it’s a big deal, but most people still don’t know how to combat this problem. White Ops has stated that advertisers will lose $6.3B this year due […]
