How to Use Labels to Schedule Paid Search Ads in DoubleClick for Search Among the many challenges that arise when working for a retail client during the holiday season, one of the most important is quickly scheduling and executing ad promotions effectively. While there are many ways to change and schedule ads across the various […]
Through the evolution of my career I’ve grown familiar with Kenshoo, DoubleClick and Marin. In working with all these platforms I’ve had plenty of moments of frustration, however, I have come to realize that PMG is focused on finding the right platform for each client and that each platform we use was chosen for a reason. Below is a brief description of my experience with these platforms along with some of the favorite features of each. As I do have my biases I sought the opinions of fellow PMGers as well. I hope that by reading this you’ll be able to gain some quick insights into the benefits of using these tools to help you find the right tool for your brand.