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Tag: Advertising Strategy

January 28, 2020
Posted by Grant Weber

How to Advertise to Gamers

Male. Millennial. College-educated. Tech-savvy. Enjoys sci-fi novels, superhero movies, and esports. But you can call me Grant. I’m a serious gamer, meaning I play, watch, jostle in side chats, pre-order titles, actually read the game manual, download betas, curse ping above 20ms, attend gaming MeetUps, and compete in online tournaments. If you are like most […]

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January 21, 2020
Posted by David Gong

Early Reports on TikTok’s Self-Serve Platform

PMG’s Carly Carson shared her thoughts about TikTok’s self-serve platform with Digiday, and while there are promising features, there’s still work to be done on the tool, which is currently in beta. Her optimism is shared by others who have had access to it, and it’s that optimism that buoys them to overcome challenges around […]

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August 01, 2018
Posted by Lauren Resnick, Brian Edwards and Kaitlin McGrew

What We Learned From Amazon Prime Day

And that’s a wrap! As the 14-day attribution window on Amazon Prime Day 2018 comes to a close, let’s look back on what went down. Amazon Prime Day 2018 was the largest recorded shopping day in Amazon history, beating out 2017’s Cyber Monday, Black Friday, and Prime Day, respectively. This year, Prime shoppers didn’t hold […]

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March 26, 2014
Posted by George Andrade

Who Are Your Core Customers?

When you compare traditional marketing to digital marketing there is one big difference between the two. With traditional marketing you just are not able to get full insights into who your customers really are. When you run a TV campaign you cannot tell who actually viewed your commercial and if those who were served it […]

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February 17, 2012
Posted by Chris Alvares

HTML 5 Banners – Part 1 – Introduction + Moving Objects

As George pointed out in a previous article, Flash banner ads are on their way out as HTML 5 becomes a the standard for content creation. With Adobe’s future endeavors being powered by HTML 5 instead of flash, today is the perfect day to learn how to use CSS’ powerful animation library. For this set […]

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February 09, 2012
Posted by Stephen Hill

14 Great Design Blogs

#1. Design Observer | writings about design & culture #2. Smashing Magazine | a weblog dedicated to web-developers and designers #3. Core77 | design magazine + resource #4. Veer | The Skinny provides visual elements for use in professional creative work #5. Fuel | When you’re having one of your “I’m-going-to-implode-if-I-don’t-get-an-idea-soon” moments. #6. Design is […]

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January 26, 2012
Posted by Stephen Hill

Color Analysis when Designing for Mobile Devices, Part 2: Color Design Tools

In part 1 we learned what Color Analysis is, basic color theory, and how important choosing the proper color scheme can be to the success or failure of the mobile application you are building. In this lesson we will examine the tools that will help you decide what colors to use. Whether you are an […]

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October 29, 2011
Posted by Stephen Hill

Color Analysis when Designing for Mobile Devices, Part 1: Color Theory

Color Analysis is the process of selecting a color scheme that matches your project by determining the colors that best suit the brand, style and reflect the intended purpose of the application. Whether you are designing an app for the Android, BlackBerry, iOS or Windows Phone 7, choosing the proper color scheme is a crucial […]

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