Male. Millennial. College-educated. Tech-savvy. Enjoys sci-fi novels, superhero movies, and esports. But you can call me Grant. I’m a serious gamer, meaning I play, watch, jostle in side chats, pre-order titles, actually read the game manual, download betas, curse ping above 20ms, attend gaming MeetUps, and compete in online tournaments. If you are like most […]

Tag: Advertising Strategy
PMG’s Carly Carson shared her thoughts about TikTok’s self-serve platform with Digiday, and while there are promising features, there’s still work to be done on the tool, which is currently in beta. Her optimism is shared by others who have had access to it, and it’s that optimism that buoys them to overcome challenges around […]
And that’s a wrap! As the 14-day attribution window on Amazon Prime Day 2018 comes to a close, let’s look back on what went down. Amazon Prime Day 2018 was the largest recorded shopping day in Amazon history, beating out 2017’s Cyber Monday, Black Friday, and Prime Day, respectively. This year, Prime shoppers didn’t hold […]
When you compare traditional marketing to digital marketing there is one big difference between the two. With traditional marketing you just are not able to get full insights into who your customers really are. When you run a TV campaign you cannot tell who actually viewed your commercial and if those who were served it […]
As George pointed out in a previous article, Flash banner ads are on their way out as HTML 5 becomes a the standard for content creation. With Adobe’s future endeavors being powered by HTML 5 instead of flash, today is the perfect day to learn how to use CSS’ powerful animation library. For this set […]
#1. Design Observer | writings about design & culture #2. Smashing Magazine | a weblog dedicated to web-developers and designers #3. Core77 | design magazine + resource #4. Veer | The Skinny provides visual elements for use in professional creative work #5. Fuel | When youâre having one of your âIâm-going-to-implode-if-I-donât-get-an-idea-soonâ moments. #6. Design is […]
In part 1 we learned what Color Analysis is, basic color theory, and how important choosing the proper color scheme can be to the success or failure of the mobile application you are building. In this lesson we will examine the tools that will help you decide what colors to use. Whether you are an […]
Color Analysis is the process of selecting a color scheme that matches your project by determining the colors that best suit the brand, style and reflect the intended purpose of the application. Whether you are designing an app for the Android, BlackBerry, iOS or Windows Phone 7, choosing the proper color scheme is a crucial […]