Wednesday’s Big Tech congressional hearing provided considerable insight into the inner workings of the largest tech companies in the US. The hearing, at which the CEOs of Amazon, Apple, Facebook, and Google participated in virtually, lasted for almost six hours and covered topics ranging from Chinese intelligence to cloud computing, political donations, and app store […]
I know you’re tired of hearing about Russia, okay? Trust me, I get that. But the advertising industry in Russia is alive and thriving and, as an agency, we have just entered the social media space there. Vkontakte is a social media site in Russia – and is the most popular platform there by far […]
It’s no secret that the holidays are the busiest time of the year. Especially for those involved in eCommerce marketing strategies, the holidays are no time to relax. Starting the week of Thanksgiving through the shipping cut off day for Christmas delivery, retailers can expect between 18-20% of their annual sales, and the number is […]
When a brand is looking to reach a niche audience–which is often needed in order to efficiently run campaigns–allocating a portion of the marketing budget to programmatic media placement should be considered. According to eMarketer, programmatic media placements are the most utilized media with the average user consuming 6 hours of advertisements per day. Beyond […]
As designers, our jobs are about solving creative problems for our clients and the most important thing to keep in mind when coming up with these creative solutions is the audiences we’re targeting. The audiences we’re constantly trying to reach include people of different genders, religions, ethnicities, and cultures which is why diversity is essential […]
Detailed targeting + effective placements + great copy + engaging creative = the perfect social campaign. By working closely with our client’s social teams, PMG effectively manages all of these. But there’s one invisible variable in this equation that is often forgotten: bidding. Budgets are easy to change and understand, but bidding can be much […]
Many brands try to own a moment, in some form or fashion, and we have learned there is definitely an art and science to making this work. Some brands have deep pockets; some don’t. Some brands have celebrity talent; some don’t. Some brands have incredible stories to tell; some don’t. Successfully owning the moment requires […]
“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]
Recently, I had the pleasure to attend a Design Diversity workshop at the University of Texas at Arlington (my alma mater). I listened to some incredible speakers discuss how their personal background influenced their careers and their designs. After the 2016 presidential election, diversity was (and still is) a constant topic in the news. One […]
As 2016 comes to an end, everyone is gearing up for the New Year and with that, comes New Year’s resolutions. While most people’s resolutions include things like being more health concious, and spending more time with family, another resolution many have is to find a job that is more in line with their career […]