Tag: Advertising
Own the Moment, Own the Market
Many brands try to own a moment, in some form or fashion, and we have learned there is definitely an art and science to making this work. Some brands have deep pockets; some don’t. Some brands have celebrity talent; some don’t. Some brands have incredible stories to tell; some don’t. Successfully owning the moment requires […]
What A Poet Can Teach You About Advertising
“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]
Diversity in Design
Recently, I had the pleasure to attend a Design Diversity workshop at the University of Texas at Arlington (my alma mater). I listened to some incredible speakers discuss how their personal background influenced their careers and their designs. After the 2016 presidential election, diversity was (and still is) a constant topic in the news. One […]
New Year, New Job
As 2016 comes to an end, everyone is gearing up for the New Year and with that, comes New Year’s resolutions. While most people’s resolutions include things like being more health concious, and spending more time with family, another resolution many have is to find a job that is more in line with their career […]
Client Service & Picky Eating
So, you’re a picky eater? Hold on, picky is a strong word. For the purpose of this article, let’s refer to the your ‘condition’ as having a particularly selective palate. Regardless of how you refer to it, one thing’s for certain; the more diverse your tastebuds, the easier your life will be in the world of […]
How to Land Your First Agency Job
PMG hires less than 2% of applicants that apply to our jobs. Working in People Operations, I get the pleasure of talking to candidates, and more likely than not, telling them that they did not receive the job. After this happens, many candidates ask what they did wrong in the interview and what they could […]
Introducing the New Instagram ‘Stories’
Instagram has announced a new feature to their platform today called ‘Instagram Stories’. If you are familiar with SnapChat and – frankly, aren’t we all – then you will recognize these features as being the major selling point of Snapchat. The main features include: You can now share videos and photos throughout your day that will […]
Promoted User Posts: Reddit’s Latest Ad Format
You down with UGC? Yeah, you know me! Not me literally, but that’s what some advertisers might soon be saying thanks to a new ad format being rolled out on Reddit. Unfamiliar with Reddit? Well, it’s a popular timesuck “news source” letting users from all over the world share news stories, random tidbits, […]
Lately is seems like Snapchat is constantly in the news for new updates to their platform and upcoming features. Last week Snapchat introduced Memories, which allows you to save your snaps and stories in the app itself. On Tuesday it was announced that users can now send their Bitmoji to people in snaps or over chat, which […]
