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News and Insights

Tag: Advertising

May 17, 2018
Posted by Katie Friedman

Mastering Vkontakte, Russia’s Most Popular Social Media Platform

I know you’re tired of hearing about Russia, okay? Trust me, I get that. But the advertising industry in Russia is alive and thriving and, as an agency, we have just entered the social media space there. Vkontakte is a social media site in Russia – and is the most popular platform there by far […]

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December 14, 2017
Posted by Macey Eamma and Allan McMahon

B2B Holiday Survival Guide: Navigating Holiday Seasonalities in the B2B Space

It’s no secret that the holidays are the busiest time of the year. Especially for those involved in eCommerce marketing strategies, the holidays are no time to relax. Starting the week of Thanksgiving through the shipping cut off day for Christmas delivery, retailers can expect between 18-20% of their annual sales, and the number is […]

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October 19, 2017
Posted by Presley Hall, Cristina Freeman, Abby Bollinger and Tessa Kirkland

New Transparency Growth Opportunities Found in Programmatic Advertising

When a brand is looking to reach a niche audience–which is often needed in order to efficiently run campaigns–allocating a portion of the marketing budget to programmatic media placement should be considered. According to eMarketer, programmatic media placements are the most utilized media with the average user consuming 6 hours of advertisements per day. Beyond […]

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September 18, 2017
Posted by Maddie Joeris, Cynthia De La Torre and Catherine Babin

Celebrating Women in Design

As designers, our jobs are about solving creative problems for our clients and the most important thing to keep in mind when coming up with these creative solutions is the audiences we’re targeting. The audiences we’re constantly trying to reach include people of different genders, religions, ethnicities, and cultures which is why diversity is essential […]

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September 13, 2017
Posted by Jamie Reinhard

Making the Case For Manual Bidding

Detailed targeting + effective placements + great copy + engaging creative = the perfect social campaign. By working closely with our client’s social teams, PMG effectively manages all of these. But there’s one invisible variable in this equation that is often forgotten: bidding. Budgets are easy to change and understand, but bidding can be much […]

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July 25, 2017
Posted by Katie Friedman, Emily Nelson and Nick Drabicky

Own the Moment, Own the Market

Many brands try to own a moment, in some form or fashion, and we have learned there is definitely an art and science to making this work. Some brands have deep pockets; some don’t. Some brands have celebrity talent; some don’t. Some brands have incredible stories to tell; some don’t. Successfully owning the moment requires […]

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May 19, 2017
Posted by Katie Friedman

What A Poet Can Teach You About Advertising

“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]

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April 19, 2017
Posted by Cynthia De La Torre

Diversity in Design

Recently, I had the pleasure to attend a Design Diversity workshop at the University of Texas at Arlington (my alma mater). I listened to some incredible speakers discuss how their personal background influenced their careers and their designs. After the 2016 presidential election, diversity was (and still is) a constant topic in the news. One […]

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December 14, 2016
Posted by Leah Gilligan

New Year, New Job

As 2016 comes to an end, everyone is gearing up for the New Year and with that, comes New Year’s resolutions. While most people’s resolutions include things like being more health concious, and spending more time with family, another resolution many have is to find a job that is more in line with their career […]

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September 28, 2016
Posted by Nick Weeks

Client Service & Picky Eating

So, you’re a picky eater? Hold on, picky is a strong word. For the purpose of this article, let’s refer to the your ‘condition’ as having a particularly selective palate. Regardless of how you refer to it, one thing’s for certain; the more diverse your tastebuds, the easier your life will be in the world of […]

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