We at PMG (and other digital marketers) use Google products day in and day out, but in recent weeks, we’ve experienced some out of the ordinary occurrences that, in short, have thrown us for a loop. Maybe you can relate? DoubleClick Outage Nearly ten years to the day after Google’s acquisition of DoubleClick, the advertising […]
A year, give or take, after its initial rollout, (most of) my client’s accounts now have access to the new AdWords UI. Following a spirited debate with my inner creature of habit, I decided to give it a go (resting assured I could switch back to familiarity when feeling nostalgic unable to find something in the […]
We’re already placing our bets to see how long Google continues allowing advertisers to make static text ads. Ads that look like this blog’s title are already commonplace and it’s only going to get more complex (while also WAY more accurate and relevant). In this day and age, it just doesn’t make sense to slap some […]
Tracking is an increasingly important piece of the digital advertising landscape, and there is an ever-growing number of ways to gather information on the clicks heading to a website. One of the most versatile ways is through Google’s ValueTrack Parameters. Below is one way to use these parameters in Google Shopping campaigns to obtain the […]
June 28, 2016 – a day that will live in infamy. Hopefully not, but maybe. After letting the dust settle on the Fourth of July holiday weekend, we at PMG have continued to notice a disturbing, but familiar, trend. Google Brand CPCs (average cost-per-click) are on the rise. Yes. Again. This time, in mobile. What […]
If you’ve worked in digital advertising management for more than a week, you’ll know it’s all about timing; when to launch, when to push, when to reduce pace and when to pull the plug completely. Having sufficient lead time makes executing the aforementioned undertakings fairly simple. But if you’ve been in digital advertising more than […]
In the world of pay per click (PPC) management, there’s a vast number of things to check on and optimize to ensure your accounts are running as efficiently as possible. For the purpose of this post, we’re going to focus on Google ad extensions. Ad extensions are ways to increase your overall real estate on the search […]
Remarketing List for Search Ads If you are unfamiliar with Google’s Remarketing Lists for Search Ads (RLSA) here are the basics. RLSA allows advertisers to retarget users who have previously visited their website via standard keywords and audiences. Unlike standard display retargeting, remarketing ads serve on Google’s search engine results page. Audiences are created in the […]
If you are in tune with the latest programmatic news, then you might have heard about Google launching the option to run TrueView video placements within DoubleClick Bid Manager (DBM), Google’s DSP. About 5 years ago, Google launched the TrueView product, which allows users to use a cost-per-view (CPV) pricing model through the AdWords platform. […]
AdWords, like all good digital programs, seem to have an update once month with new fancy UI fixes and features to make your paid search life easier and more productive. Here are three fixes I’ve recently stumbled upon to make my every day that much more efficient. Gone are the Days of Sitelink Work Arounds […]