Tag: Amazon Alexa
Smart Speakers & Connected Home Device Marketing The smart speaker market is climbing rapidly, up 300% from the previous year. According to an Edison/NPR survey, 42% of smart speaker owners say the device is “essential” to their everyday lives. With Gartner predicting 75 million US households will have smart speakers by 2020, brands need to […]
8 August, 2016
Optimizing for Amazon Echo Search
For marketers, it’s worth thinking about how smart home appliances like the Amazon Echo fit into your digital landscape. It’s the early stages of their usage, but opportunities exist today for some brands to be in a new type of search result and increase brand awareness. Echo Basics The Echo can do things like tell you the weather, order […]
