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Tag: Amazon Alexa

November 21, 2019
Posted by David Gong

Jason White Talks About Alexa

Dominating more than two-thirds of the smart home speaker market, Amazon’s Alexa is well ahead in the battle to be consumers’ voice platform of choice. RetailDive recently published a story about Alexa’s success to date and how its efforts will impact the future of voice technology. PMG’s Jason White was quoted extensively in the article, […]

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February 07, 2019
Posted by Madison Comstock

The Growing Struggle between Trademarking and Genericization

Aspirin, Kleenex, Ziploc, Band-Aid, ChapStick, Escalator, and Xerox. These are all brands that have become victims of genericization, and have either lost their trademarks legally or have become interchangeable with the product the brand is selling, rendering a trademark invalid if a lawsuit were to be filed. Known as a generic trademark (or proprietary eponym) […]

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August 15, 2018
Posted by Abby Long

What We Learned from the PMG Voice Lab

To help ourselves, our clients, and the industry orient themselves in this new voice-powered ecosystem, we launched the PMG Voice Lab. The initiative is a long-term investment in research, analysis, and experimentation in the field of voice search and voice-enabled technologies and opportunities. In our first Voice Lab analysis, we put the top voice-enabled technologies […]

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March 12, 2018
Posted by John Greer

The Lowdown on Smart Speakers and the Connected Devices Market

Smart Speakers & Connected Home Device Marketing The smart speaker market is climbing rapidly, up 300% from the previous year. According to an Edison/NPR survey, 42% of smart speaker owners say the device is “essential” to their everyday lives. With Gartner predicting 75 million US households will have smart speakers by 2020, brands need to […]

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August 08, 2016
Posted by John Greer

Optimizing for Amazon Echo Search

For marketers, it’s worth thinking about how smart home appliances like the Amazon Echo fit into your digital landscape. It’s the early stages of their usage, but opportunities exist today for some brands to be in a new type of search result and increase brand awareness. Echo Basics The Echo can do things like tell you the weather, order […]

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