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News and Insights

Tag: Amazon Echo

December 15, 2016
Posted by Chris Alvares

Control your Adwords Campaigns using Amazon Echo

Adwords scripts can be a powerful platform for modifying your Adwords data, but you are limited to Google Services such as Google Spreadsheets and Google Analytics. What if you wanted to control your Adwords campaigns outside of the Google universe? Well, there is an app for that. Introducing Amazon Web Service’s Lambda functions. Using AWS […]

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August 08, 2016
Posted by John Greer

Optimizing for Amazon Echo Search

For marketers, it’s worth thinking about how smart home appliances like the Amazon Echo fit into your digital landscape. It’s the early stages of their usage, but opportunities exist today for some brands to be in a new type of search result and increase brand awareness. Echo Basics The Echo can do things like tell you the weather, order […]

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