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Tag: amazon

October 20, 2020
Posted by Abby Long

PMG Client Portfolio Trends During Amazon Prime Day 2020

Amazon Prime Day broke online sales records (again), with this year’s mega-sale dubbed the “the two biggest days for small and medium businesses ever,” significantly outperforming last year’s Prime Day. According to Amazon, third-party sellers surpassed $3.5 billion in sales, with Prime Members saving more than $1.4 billion across more than one million deals worldwide. […]

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October 19, 2020
Posted by Abby Long

A Closer Look at the Congressional Big Tech Market Power Report

The U.S. House Judiciary antitrust subcommittee wrapped up its nearly 16-month bipartisan inquiry into the market power of some of the tech industry’s largest companies earlier this month. We’ve created a simplified overview of the staff report, the conclusions reached, and what is likely to happen next. Investigating Big Tech’s Market Power After several high-profile […]

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September 02, 2020
Posted by Ting Zheng

Fall Guys’ Rise and More Twitch News

The Twitch audience has grown enormously since the start of the pandemic, rising to over 37 million monthly viewers earlier this year. Understanding what matters to those viewers and how their engagement on the platform changes over time is crucial to keep an eye on. Twitch provides ample branding and advertising opportunities but most brands […]

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August 28, 2019
Posted by David Gong

PMG Shares Thoughts About Rumored Amazon Data Clean Room

Yesterday, AdExchanger reported that Amazon is testing a data “clean room” to give advertisers greater access to audience information and campaign analytics that help them maintain consumer data privacy. News of the closed beta was picked up today in Marketing Dive and Chain Store Age, and PMG’s CEO George Popstefanov shared his thoughts on how […]

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July 31, 2019
Posted by David Gong

Price Glomski Shares Thoughts on Google Shopping

Internet Retailer added to the coverage surrounding Google’s launch of its new Shopping platform. The new service is positioned to compete against Amazon, and while it is small compared to the traffic and e-commerce activity on the latter, PMG’s Price Glomski is bullish on Google’s prospects. He stated, “Google’s ultimate objective to provide a one-stop-shop […]

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July 24, 2019
Posted by David Gong

Price Glomski Weighs In On New Google Shopping Platform

Following through on its announcement in May, Google has released its new shopping service aimed at consumers. PMG’s EVP Price Glomski shared his thoughts with TotalRetail on how the new platform can serve retailers looking for alternatives to Amazon, and whether the new service’s lack of distribution will hamstring it in the longterm against the […]

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July 17, 2019
Posted by Abby Long

Price Glomski Speaks on NPR’s Marketplace Podcast Ahead of Amazon Prime Day

As 2019 Amazon Prime Day(s) heated up, PMG’s Price Glomski spoke to NPR’s Marketplace Podcast team about Amazon’s affiliate program. With dozens, if not hundreds, of Amazon buying guides shared by publishers and influencers each year, many people may be surprised to learn that a lot of those recommenders make commissions off of what a […]

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July 01, 2019
Posted by Price Glomski

4 Considerations for the National Brand and Long-Term Amazon Opportunity

“Amazon is not your compassionate, conscience-driven engine for general social good. It is an admirably dogged force for growth which has mercilessly ripped out the premiums charged by a range of categories from publishing, to groceries, to entertainment, much to the delight of their customers. Many of the brands staggering in the wake of this […]

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June 24, 2019
Posted by David Gong

Natalee Geldert Shares Thoughts on Promise of Amazon’s IMDb TV

Digiday today published a story about Amazon’s video ad offering, and Natalee Geldert, PMG’s brand media director, was among the digital experts who weighed in on the platform’s past, promise, and potential to advertisers, particularly those in retail. While the article shares that some ad buyers have valid questions about scale and performance, Geldert expects […]

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January 04, 2019
Posted by Blake Lucas

5 SEM Predictions For 2019

2018 was a year of remarkable change for the SEM landscape. GDPR rocked EMEA strategies and practices, Responsive Search Ads more than doubled the amount of content that you could be put into a single ad, Bing launched LinkedIn targeting capabilities, AdWords became Google Ads, and SO much more. But more than anything else, 2018 […]

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