COVID-19
The Twitch audience has grown enormously since the start of the pandemic, rising to over 37 million monthly viewers earlier this year. Understanding what matters to those viewers and how their engagement on the platform changes over time is crucial to keep an eye on. Twitch provides ample branding and advertising opportunities but most brands […]
Yesterday, AdExchanger reported that Amazon is testing a data “clean room” to give advertisers greater access to audience information and campaign analytics that help them maintain consumer data privacy. News of the closed beta was picked up today in Marketing Dive and Chain Store Age, and PMG’s CEO George Popstefanov shared his thoughts on how […]
Internet Retailer added to the coverage surrounding Google’s launch of its new Shopping platform. The new service is positioned to compete against Amazon, and while it is small compared to the traffic and e-commerce activity on the latter, PMG’s Price Glomski is bullish on Google’s prospects. He stated, “Google’s ultimate objective to provide a one-stop-shop […]
Following through on its announcement in May, Google has released its new shopping service aimed at consumers. PMG’s EVP Price Glomski shared his thoughts with TotalRetail on how the new platform can serve retailers looking for alternatives to Amazon, and whether the new service’s lack of distribution will hamstring it in the longterm against the […]
As 2019 Amazon Prime Day(s) heated up, PMG’s Price Glomski spoke to NPR’s Marketplace Podcast team about Amazon’s affiliate program. With dozens, if not hundreds, of Amazon buying guides shared by publishers and influencers each year, many people may be surprised to learn that a lot of those recommenders make commissions off of what a […]
“Amazon is not your compassionate, conscience-driven engine for general social good. It is an admirably dogged force for growth which has mercilessly ripped out the premiums charged by a range of categories from publishing, to groceries, to entertainment, much to the delight of their customers. Many of the brands staggering in the wake of this […]
Digiday today published a story about Amazon’s video ad offering, and Natalee Geldert, PMG’s brand media director, was among the digital experts who weighed in on the platform’s past, promise, and potential to advertisers, particularly those in retail. While the article shares that some ad buyers have valid questions about scale and performance, Geldert expects […]
2018 was a year of remarkable change for the SEM landscape. GDPR rocked EMEA strategies and practices, Responsive Search Ads more than doubled the amount of content that you could be put into a single ad, Bing launched LinkedIn targeting capabilities, AdWords became Google Ads, and SO much more. But more than anything else, 2018 […]
Now known as the second company in history to reach a $1 trillion valuation, and thus, fortifying its place as one of the most valuable brands in the world, Amazon is the leading online retailer with net sales amounting to over $175 billion just last year. While the majority of Amazon’s revenues are made through […]
And that’s a wrap! As the 14-day attribution window on Amazon Prime Day 2018 comes to a close, let’s look back on what went down. Amazon Prime Day 2018 was the largest recorded shopping day in Amazon history, beating out 2017’s Cyber Monday, Black Friday, and Prime Day, respectively. This year, Prime shoppers didn’t hold […]