And that’s a wrap! As the 14-day attribution window on Amazon Prime Day 2018 comes to a close, let’s look back on what went down. Amazon Prime Day 2018 was the largest recorded shopping day in Amazon history, beating out 2017’s Cyber Monday, Black Friday, and Prime Day, respectively. This year, Prime shoppers didn’t hold […]
Lora Parker, PMG’s VP of media services, recently spoke with Digiday about how some retailers are averse to advertising on Amazon. Noting that some retailers do see Amazon as a genuine opportunity, while others view Amazon as a direct threat to their business. Read the full article here for more industry insights on advertising on […]
Angela Seits, PMG’s director of social and influencer marketing, recently shared thoughts with Glossy about the “retail apocalypse” and how Amazon is quickly becoming the new storefront for many brands. While department stores are on the decline, exclusively advertising on Amazon might not be the right solution for every retail brand. Check out the full article […]
Editor’s Note: This is Part 2 of our Amazon Series, along with Part 1 – Advertising with Amazon 101 and Part 3 – Strategies for Amazon Advertising Let’s talk about Amazon. Perhaps you know them from their website. Or their app. Or their streaming TV box. Or their TV shows. Or their cloud computing services. […]
Editor’s Note: This is Part 1 of our Amazon Series, along with Part 2 – Strategies for Advertising with Amazon and Part 3 – Strategies for Amazon Advertising Valued at $430 billion and with over 300 million active users with an estimated 80 million American Amazon Prime members, it’s no secret that Amazon is the […]
Walmart and Google have announced a new partnership with some interesting implications for the industry and some potential opportunities for brands to consider. First, Walmart is jumping into Google Express, Google’s home delivery service, with the most product offerings of any brand. Additionally, Walmart’s customer data will be accessible through Google so that interactions will […]
For most of us, Amazon is a normal part of our day-to-day interactions, from registries to wish lists and from toilet paper orders to buying a new grill. So it comes as little surprise that Amazon, who recently went from dipping a toe into the grocery market to making a huge splash (read more here), […]
In 2016, it’s getting tough to keep up with the sheer volume of SEO-related news stories that are being published each week. I have several news feeds and alerts set up on various platforms, just trying to stay informed with the latest news, blog posts, and articles. Here are a few of the stories that caught my eye this week.
What is Predictive Search? Predictive search, as the name suggests, is based on the preemptive solicitation of information to a user based on their historical behavior and available data points. In other words it’s search engines, like Google, essentially bypassing the need for a “query” to deliver personally relevant information. In doing so Google & […]
Earlier this year Amazon announced the Amazon Dash, a new simple way for you to order some of your favorite household products with the push of a button. However, these buttons are only available for a very limited amount of items at this time and cost approximately $5 per unit. At PMG, we use Amazon […]