As 2019 Amazon Prime Day(s) heated up, PMG’s Price Glomski spoke to NPR’s Marketplace Podcast team about Amazon’s affiliate program. With dozens, if not hundreds, of Amazon buying guides shared by publishers and influencers each year, many people may be surprised to learn that a lot of those recommenders make commissions off of what a […]
“Amazon is not your compassionate, conscience-driven engine for general social good. It is an admirably dogged force for growth which has mercilessly ripped out the premiums charged by a range of categories from publishing, to groceries, to entertainment, much to the delight of their customers. Many of the brands staggering in the wake of this […]
Digiday today published a story about Amazon’s video ad offering, and Natalee Geldert, PMG’s brand media director, was among the digital experts who weighed in on the platform’s past, promise, and potential to advertisers, particularly those in retail. While the article shares that some ad buyers have valid questions about scale and performance, Geldert expects […]
2018 was a year of remarkable change for the SEM landscape. GDPR rocked EMEA strategies and practices, Responsive Search Ads more than doubled the amount of content that you could be put into a single ad, Bing launched LinkedIn targeting capabilities, AdWords became Google Ads, and SO much more. But more than anything else, 2018 […]
Now known as the second company in history to reach a $1 trillion valuation, and thus, fortifying its place as one of the most valuable brands in the world, Amazon is the leading online retailer with net sales amounting to over $175 billion just last year. While the majority of Amazon’s revenues are made through […]
And that’s a wrap! As the 14-day attribution window on Amazon Prime Day 2018 comes to a close, let’s look back on what went down. Amazon Prime Day 2018 was the largest recorded shopping day in Amazon history, beating out 2017’s Cyber Monday, Black Friday, and Prime Day, respectively. This year, Prime shoppers didn’t hold […]
Lora Parker, PMG’s VP of media services, recently spoke with Digiday about how some retailers are averse to advertising on Amazon. Noting that some retailers do see Amazon as a genuine opportunity, while others view Amazon as a direct threat to their business. Read the full article here for more industry insights on advertising on […]
Angela Seits, PMG’s director of social and influencer marketing, recently shared thoughts with Glossy about the “retail apocalypse” and how Amazon is quickly becoming the new storefront for many brands. While department stores are on the decline, exclusively advertising on Amazon might not be the right solution for every retail brand. Check out the full article […]
Editor’s Note: This is Part 2 of our Amazon Series, along with Part 1 – Advertising with Amazon 101 and Part 3 – Strategies for Amazon Advertising Let’s talk about Amazon. Perhaps you know them from their website. Or their app. Or their streaming TV box. Or their TV shows. Or their cloud computing services. […]
Editor’s Note: This is Part 1 of our Amazon Series, along with Part 2 – Strategies for Advertising with Amazon and Part 3 – Strategies for Amazon Advertising Valued at $430 billion and with over 300 million active users with an estimated 80 million American Amazon Prime members, it’s no secret that Amazon is the […]