I tend to make big deals out of small things. Especially when I know I’m right. You don’t earn the nickname “Sheldon” without furiously arguing over minor details. One of the smallest things in the reporting world that drives me straight up a wall is seeing a dollar sign in front of ROI. It’s unitless […]
Certainties in life. Death. Taxes. If you have a movie script calling for “The One”, you better pull Keanu Reeves out of whatever rock he’s hiding under and sign him up. The Matrix. Neo. It was so obvious he was the “The One” that they bit the bullet and simply called him “The One”. Bill […]
Let’s be honest, insatiable obsession with dashboards can be overwhelming for analysts across e-commerce or traditional business. We all have witnessed pages of never ending graphs, charts, and tables that seem to bring more questions than answers and deliver sleepless nights at the computer keyboard. To alleviate the pain, here are my top 3 tips […]
Did you hear the news?!!??!? Wow. What a day. I don’t know about you, but I am totally amp’d. I’m wired. I can’t sleep. GOOGLE IS GOING 100% SECURE SEARCH! TOTALLY ENCRYPTED! THAT MEANS 100% ‘NOT PROVIDED’. I know, right? It’s like the news of the century!
With the unveil of Multi-Channel Funnels (MCF) on November of 2011, Google offers new and exciting opportunities for PPC Managers to measure and track the performance of their accounts. Multi-Channels Funnels promises to take tracking and measuring results on a paid search campaign to the next level. Basically what we had before MCF on Google […]