Editor’s Note: New developments about the Wuhan Coronavirus have put many consumers on edge, with millions essentially quarantined in place. As with any health crisis, marketers should be sensitive to the situation. On January 25th, approximately 1.5 billion people around the world will celebrate the Lunar New Year, sometimes known as the Chinese New Year. […]
On February 5th, approximately 1.5 billion people around the world will celebrate the Lunar New Year otherwise known as the Chinese New Year. A major occasion in several countries, nowhere is it celebrated more than in China. Regardless of trade tensions between the U.S. and China, brands rightly see the Lunar New Year as a […]
Tencent’s mobile messaging app WeChat has amassed a staggering user base with more than one billion monthly active users in Q3 of 2018. In the app’s early stages, it appeared to be a Chinese replica of Facebook, but in its current state, WeChat transformed from a social messaging app to more of an ‘everything’ app for its primary user […]
In this month’s piece on global market trends, we’ve set our sights on exploring the rich historic culture and progressive economic and consumer trends of the third largest economy in the world, Japan. With the country’s unique position as the only Asian nation of G7, Japan’s sophisticated global economic influence is backed by a strong […]
With PMG actively running global client campaigns in over 50 countries, we want to dive into China’s powerful E-Commerce titans while exploring how brands can strategically research and enter the market. China’s E-Commerce industry values at 1.4 trillion yuan with 25% expected growth by 2020. It also accounts for 40% of global E-Commerce sales and […]