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When it comes to app promotion campaigns, there are two tactics that can be employed to drive traffic to your app. In one corner, we have incent campaigns, which is when users are rewarded for the install with game tokens or coins, for example. In the opposing corner, we have non-incent campaigns, which do not reward […]
App store optimization (ASO) is the process of increasing your mobile app rankings in the app store to improve visibility and thereby garner more app downloads. In this ASO guide, we’ll focus on on-page optimization for both the Apple App Store and Google Play store, which includes Titles (App Name), descriptions, keywords, icons, screenshots, and localization. Titles […]
We are well into the era of the mobile application. Since the Apple App Store opened its doors in 2008, it has seen more than 60 billion apps downloaded. In fact, Gartner estimates that 102 billion apps were downloaded across all global smartphones in 2013 alone. To say that the mobile marketplace is a crowded […]