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Updates &
Industry Insights

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Tag: apple

September 07, 2018
Posted by Emily Denney

ITP, Parallel Tracking & More SEM Updates

In addition to the ongoing buzz with Holiday right around the corner, there’s a lot happening in the world of search marketing these days. From ITP2 and Responsive Text Updates, below is a roundup of what you need to know. ITP2 Intelligent Tracking Prevention 2.0 (ITP2) is slated for likely release in mid to late […]

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October 16, 2017
Posted by Katie Friedman and Aaron Elkins

Augmented Reality: The Next Frontier

The last time a dancing piece of food went viral, it was March 2002 and it was a banana singing about Peanut Butter Jelly Time. Today, things are more sophisticated: you can project a dancing hot dog into your room on Snapchat (without the music, thankfully). Besides being addicting to watching these guys gyrate around, […]

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September 19, 2017
Posted by Brannon Low

Intelligent Tracking Prevention (ITP) & You | PMG POV

TL;DR With Intelligent Tracking Prevention, Safari will no longer allow you to track users after 24 hours, which will impact both conversions and remarketing across channels. If you have Google Analytics, you should be able to continue forward, as usual, if not, you could be missing out on 10%-20% of conversions. Ad blockers have been on […]

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September 08, 2016
Posted by Katie Friedman

The War on Wires

At the Apple Keynote event this week, there were an abundance of new products and features presented (the Apple Watch! Another camera! i0s 10! Pokemon! Mario?) which excited Apple and tech users alike. However, there was a teeny tiny detail that, don’t worry – you’ll probably never notice, was missing: a headphone jack. The absence of the phone jack led […]

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June 17, 2016
Posted by Jonathan Hunt

iOS 10: WWDC First Look

WWDC kicked off on Monday with exciting announcements across Mac OS X MacOS, tvOS, watchOS, and of course, iOS. The tenth full iteration of iOS ranks among its most robust, full of new features and technologies that stand to, once again, reinvent we use our smartphones. Here’s a quick glance at 5 things that really […]

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March 21, 2016
Posted by Kara Eccleston

ASO Basics: On-Page Optimization for the App Store and Google Play

App store optimization (ASO) is the process of increasing your mobile app rankings in the app store to improve visibility and thereby garner more app downloads. In this ASO guide, we’ll focus on on-page optimization for both the Apple App Store and Google Play store, which includes Titles (App Name), descriptions, keywords, icons, screenshots, and localization. Titles […]

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May 18, 2015
Posted by Jordan Schmitt

OnePlus One and Done: iPhone to Android and Back

I really wanted this to work out, truly. I have to admit when I first unwrapped my new OnePlus One, it was very exciting: Shiny. New. Bigger. All this for $350. I said, “why not?” Three weeks later I felt like trading for an original iPhone. Let’s back up a bit first though. Before I […]

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June 02, 2014
Posted by Earl Hwang

The New Mac OSX Yosemite Unveiled at WWDC14

Not only much prettier, but OSX Yosemite is also chock full of new features and updates to your Mac OSX. Here’s a comprehensive look at all the new changes.

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April 26, 2013
Posted by Kerry Dean

Would You Pay $500,000 to Have Coffee with Apple CEO Tim Cook?

Today, I happened to be scanning through my news feed, which is really just a bunch of headlines in the format of 140 characters or less. I live in Texas, so most of my friends are posting farewell’s and RIP’s to the great country music legend George Jones. In between some of these farewell updates, I noticed a story about an auction that had reached $500,000.

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May 18, 2012
Posted by Chris Alvares

Will Apple’s Retina Display Macs Ruin Web Design

News broke out earlier this week about Apple’s Macbook pro, Macbook Air and iMacs gaining a retina display this summer, most likley with WWDC. At first I was excited about the news, it was about time that 3D was kicked out, and the true next real big advancement in Monitor and TV technology came about. […]

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