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Industry Insights

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Tag: AR for brands

July 08, 2020
Posted by David Gong

Brands Embracing Augmented Reality Will Lead

With the rapid acceleration of ecommerce due to the global pandemic, tools and utilities that once were considered at the leading edge for enhanced shopper experiences are fast becoming core components for brands that need to sell more without fully leveraging their brick and mortar locations, according to a recent Forbes article. The story stated […]

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June 06, 2019
Posted by Jamie Barbosa

F8 2019: 3 Powerful Takeaways from this Year’s Facebook Conference

It’s Okay to Start From Scratch The announcement of the new facebook.com came with plenty of cool new features and ideas (see here). But, the most impactful idea I grasped onto was that it’s okay to start from scratch sometimes. Whether it be a technical or client project, we often find ourselves so deep into […]

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March 20, 2019
Posted by Ting Zheng and Lauren Resnick

Stand Out or Sit Down at SXSW: 4 Takeaways from SXSW

Austin was recently abuzz as media partners and marketers made the annual trip to South by Southwest showcasing the latest in music, film, and interactive exhibitions. But it’s not just a culture fest; above all else, SXSW has become an event igniting yearlong conversations on tech and innovation. The roundup below shows off the latest […]

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June 05, 2018
Posted by Kaci Lambeth

The Current Augmented Reality (AR) Landscape for Brands

Augmented Reality (AR) has been a buzzword in the marketing and tech worlds for nearing a decade. Yet not one person in either industry would say that the true potential of AR has been realized. That has in large part been due to AR’s lack of scalability. Thankfully, every single major tech company has been […]

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