I know you all have been on pins and needles since my last blog post, thinking, “When is she going to write about the audience based DSPs?! She promised!” Well Ladies and Gents, the time is now! Efficiency. That is the word that comes to mind when I think of programmatic buying. I know, I […]
The d$%# industry won’t sit still, will it? Good, we would be bored anyway. I thought it might be interesting to brain dump some of the things we’re excited about executing over the next few months. 1. Atlas NOT Shrugged Maybe I’m nostalgic, but I am stoked that Facebook kept the Atlas name despite it […]
You may have seen yesterday that Facebook brought Atlas out of the skunk works to reemerge as a revamped competitor in the digital ad delivery space. As this conveniently surfaced during Adweek, there will no doubt be momentum on this for a couple of reasons. We digital marketing dinosaurs remember fondly Atlas’ heyday as a […]