On February 5th, approximately 1.5 billion people around the world will celebrate the Lunar New Year otherwise known as the Chinese New Year. A major occasion in several countries, nowhere is it celebrated more than in China. Regardless of trade tensions between the U.S. and China, brands rightly see the Lunar New Year as a […]
Numbers in India tend to be big, from cricket matches which can draw hundreds of millions of viewers, tickets sold to Bollywood films in the billions, or the world’s second largest population of over 1.3 billion people. Maybe this is fitting from the region that invented our modern number system. India is an enormous market […]
Just when marketers were beginning to figure out millennials, a new generation is dominating headlines — Generation Z. The cohort following Millennials, this generation is larger in size than Millennials and Baby Boomers and only continuing to grow. These individuals are digital natives, born into an age where dial-up Internet had already passed. Because of […]
Affectionately called the Great White North, Canada is known for many things but more notably, maple syrup, hockey, and the honorable prime minister, Justin Trudeau. With a robust $1.53 trillion GDP, the most important industries in the country are logging and oil with its sizable manufacturing sector responsible for contributing products to the global automobile, […]
From LAN parties in the 1990s to arenas packed with thousands of eager fans in early 2018, with a bit of luck and the creation of ‘game-changing’ technological advancements, gaming has gone from a casual hobby to a revolutionary multi-million dollar modern entertainment industry in just a few decades’ time. According to the Pew Research […]
Segmenting audiences helps a brand craft strategy and construct messaging. Different groups, whether based on demographics or purchase behavior (or something else entirely), identify with and respond to different types of communication. For this example, let’s focus on young women. Women make up just over half of the adult population, and control 60% of personal […]