Tag: audience insights

03 August, 2018

5 Reasons to Pay Attention to Esports

From LAN parties in the 1990s to arenas packed with thousands of eager fans in early 2018, with a bit of luck and the creation of ‘game-changing’ technological advancements, gaming has gone from a casual hobby to a revolutionary multi-million dollar modern entertainment industry in just a few decades’ time. According to the Pew Research […]

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24 July, 2018

Posted by Emily Denney

How Brands Can Engage Young Female Audiences

Segmenting audiences helps a brand craft strategy and construct messaging. Different groups, whether based on demographics or purchase behavior (or something else entirely), identify with and respond to different types of communication. For this example, let’s focus on young women. Women make up just over half of the adult population, and control 60% of personal […]

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Tag: audience insights

5 Reasons to Pay Attention to Esports

How Brands Can Engage Young Female Audiences

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