Tag: audience targeting
The Drum Marketing Awards Nominates PMG for Two Honors
After sifting through hundreds of submissions from around the world, The Drum Marketing Awards announced its finalists for their 2017 competition, and PMG was nominated in two categories: Consumer Insight Strategy of the Year, and Sports Marketing Strategy of the Year. In the former category, PMG was praised for leveraging an apparel retailer’s CRM data […]
Data has become the foundation upon which to build marketing campaigns that truly resonate with consumers across the buying spectrum. But it’s not just about the amount of data marketers have at their disposal—it’s about how it’s segmented, activated and analyzed that determines if the right customer is being reached. Our team worked with a […]
YouTube Improves Audience Targeting
A few weeks ago, I wrote about 2017 being the year in which marketers fundamentally change their approach to customer relationships, and outlined two key factors that will define whether we’re successful in that effort. First, do you gather clean and meaningful data? Second – and this is more challenging – do you know what […]
The Rise of First-Party Audiences
Audiences allow you to target your ad groups across search, social, display, and video to reach people who are known to be interested in your business’ products or services. There are three main types of audiences: Cookie audiences, similar (or lookalike) audiences, and first-party audiences. Cookie audiences are groups of people who are deemed by […]
Audience Powered DSPs FTW
I know you all have been on pins and needles since my last blog post, thinking, “When is she going to write about the audience based DSPs?! She promised!” Well Ladies and Gents, the time is now! Efficiency. That is the word that comes to mind when I think of programmatic buying. I know, I […]
PMG, the digital marketing agency at the forefront of developing proprietary technology to attain performance results, has been named one of only four preferred partners in Google’s Customer Match Uploader (CMU) service. The service will be provided to PMG’s clients via its Audience Management Platform. With AMP, PMG uploads clients’ anonymized customer match data files […]
