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Tag: audience targeting

3 April, 2018

Facebook Updates Advertising Interface in Response to Data Scandal

Posted by Abby Long
existing-v-redesign-facebook-privacysettings

This has been a rough past few weeks for Facebook. We expect Facebook to take several actions to address not just recent data privacy issues, but forthcoming regulation in the U.S. and E.U. PMG will keep clients apprised and provide our viewpoints on the impact of those changes. — With the developments surrounding the Cambridge […]

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29 March, 2018

Our Thoughts on Facebook’s User Privacy Scandal

Posted by Angela Seits and Nick Drabicky
data privacy

We expect Facebook to take several actions to address not just recent data privacy issues, but forthcoming regulation in the U.S. and E.U. PMG will keep clients apprised and provide our viewpoints on the impact of those changes. The recent Facebook privacy scandal brought quite the limelight to the platform and advertisers that use it, […]

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9 November, 2017

Amazon Marketing Services: Making the Most Out of What You Have

Posted by Lauren Resnick

Editor’s Note: This is Part 3 of our Amazon Series, along with Part 1 – Advertising with Amazon 101 and Part 2 – Marketing in the Amazon Era When it comes to researching and purchasing products online, a 2016 Bloomreach study discovered that over 55% of consumers first turn to Amazon when looking for products […]

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13 April, 2017

The Drum Marketing Awards Nominates PMG for Two Honors

Posted by David Gong

After sifting through hundreds of submissions from around the world, The Drum Marketing Awards announced its finalists for their 2017 competition, and PMG was nominated in two categories: Consumer Insight Strategy of the Year, and Sports Marketing Strategy of the Year. In the former category, PMG was praised for leveraging an apparel retailer’s CRM data […]

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8 March, 2017

Case Study: Helping A Global Beauty Brand Target New and Dynamic Users in Real-Time

Posted by David Gong

Data has become the foundation upon which to build marketing campaigns that truly resonate with consumers across the buying spectrum. But it’s not just about the amount of data marketers have at their disposal—it’s about how it’s segmented, activated and analyzed that determines if the right customer is being reached. Our team worked with a […]

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1 February, 2017

YouTube Improves Audience Targeting

Posted by Austin Denny

A few weeks ago, I wrote about 2017 being the year in which marketers fundamentally change their approach to customer relationships, and outlined two key factors that will define whether we’re successful in that effort. First, do you gather clean and meaningful data? Second – and this is more challenging – do you know what […]

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11 January, 2017

The Rise of First-Party Audiences

Posted by Thomas Hale

Audiences allow you to target your ad groups across search, social, display, and video to reach people who are known to be interested in your business’ products or services. There are three main types of audiences: Cookie audiences, similar (or lookalike) audiences, and first-party audiences. Cookie audiences are groups of people who are deemed by […]

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2 June, 2016

Audience Powered DSPs FTW

Posted by Madelyn Fraser

I know you all have been on pins and needles since my last blog post, thinking, “When is she going to write about the audience based DSPs?! She promised!” Well Ladies and Gents, the time is now! Efficiency. That is the word that comes to mind when I think of programmatic buying. I know, I […]

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26 May, 2016

PMG Expands Audience-Based Targeting Capabilities With Exclusive Google Customer Match Uploader Service

Posted by David Gong

PMG, the digital marketing agency at the forefront of developing proprietary technology to attain performance results, has been named one of only four preferred partners in Google’s Customer Match Uploader (CMU) service. The service will be provided to PMG’s clients via its Audience Management Platform. With AMP, PMG uploads clients’ anonymized customer match data files […]

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