Facebook made headlines this week with two announcements that signal continued investment in buttoning up platform usage and may improve trust with users as well as quell misinformation within the platform. In a blog post titled “Keeping Advertising Safe and Civil,” Facebook announced it would be removing over 5,000 targeting options to prevent misuse of […]
From the launch of IGTV, Instagram’s newest video format, to increased transparency across social platforms, Q2 swept in change and innovation. We’ve rounded up the highlights of Q2 2018 in today’s post to ensure you don’t miss anything as we kick off Q3 2018 and get into Holiday planning. Facebook Privacy Updates Following the Cambridge […]
This has been a rough past few weeks for Facebook. We expect Facebook to take several actions to address not just recent data privacy issues, but forthcoming regulation in the U.S. and E.U. PMG will keep clients apprised and provide our viewpoints on the impact of those changes. — With the developments surrounding the Cambridge […]
We expect Facebook to take several actions to address not just recent data privacy issues, but forthcoming regulation in the U.S. and E.U. PMG will keep clients apprised and provide our viewpoints on the impact of those changes. The recent Facebook privacy scandal brought quite the limelight to the platform and advertisers that use it, […]
Editor’s Note: This is Part 3 of our Amazon Series, along with Part 1 – Advertising with Amazon 101 and Part 2 – Marketing in the Amazon Era When it comes to researching and purchasing products online, a 2016 Bloomreach study discovered that over 55% of consumers first turn to Amazon when looking for products […]
After sifting through hundreds of submissions from around the world, The Drum Marketing Awards announced its finalists for their 2017 competition, and PMG was nominated in two categories: Consumer Insight Strategy of the Year, and Sports Marketing Strategy of the Year. In the former category, PMG was praised for leveraging an apparel retailer’s CRM data […]
Data has become the foundation upon which to build marketing campaigns that truly resonate with consumers across the buying spectrum. But it’s not just about the amount of data marketers have at their disposal—it’s about how it’s segmented, activated and analyzed that determines if the right customer is being reached. Our team worked with a […]
A few weeks ago, I wrote about 2017 being the year in which marketers fundamentally change their approach to customer relationships, and outlined two key factors that will define whether we’re successful in that effort. First, do you gather clean and meaningful data? Second – and this is more challenging – do you know what […]
Audiences allow you to target your ad groups across search, social, display, and video to reach people who are known to be interested in your business’ products or services. There are three main types of audiences: Cookie audiences, similar (or lookalike) audiences, and first-party audiences. Cookie audiences are groups of people who are deemed by […]
I know you all have been on pins and needles since my last blog post, thinking, “When is she going to write about the audience based DSPs?! She promised!” Well Ladies and Gents, the time is now! Efficiency. That is the word that comes to mind when I think of programmatic buying. I know, I […]