While podcasts have grown more popular over the years, 2020 was the industry’s breakout year as the number of U.S. podcast listeners swelled more than 32 percent Y/Y to over 106 million listeners, or roughly half of U.S. digital audio listeners, per eMarketer. Podcast ad spend increased more than ten percent Y/Y to $780 million […]
Even with more cities, states, and regions opening up from shelter-in-place orders, the likely reality for the next several months (and probably at least through the end of 2020) is that consumers have settled into a life of more time at home. That has also caused a shift in consumers’ listening behaviors, which has created […]
Podcasting. It’s been the next big thing in advertising for a few years, but it’s still viewed as an emerging channel with limited measurability and options for advertising. The growth of this industry, however, is staggering. The number of weekly listeners of podcasts has nearly tripled from 2014 to 2019 and shows no signs of […]