Augmented Reality (AR) has been a buzzword in the marketing and tech worlds for nearing a decade. Yet not one person in either industry would say that the true potential of AR has been realized. That has in large part been due to AR’s lack of scalability. Thankfully, every single major tech company has been […]
The last time a dancing piece of food went viral, it was March 2002 and it was a banana singing about Peanut Butter Jelly Time. Today, things are more sophisticated: you can project a dancing hot dog into your room on Snapchat (without the music, thankfully). Besides being addicting to watching these guys gyrate around, […]
Pokémon GO officially launched in the US on 7/6, and fans all over the world are going nuts over it. It is basically an augmented reality (AR) game, encouraging you to go outside in order to hunt those cute Pokémon creatures in the in-game world, thus makes for a truly immersive experience. Sounds fun, right? […]
I recently stumbled upon some software developed by the people over at QualComm, and it really caught my attention. Now that our smartphones are rolling out with better hardware, we’re now able to do new things such as “augment reality” with our phones. What is “augmented reality” you ask? It happens to be the very […]