With the rapid acceleration of ecommerce due to the global pandemic, tools and utilities that once were considered at the leading edge for enhanced shopper experiences are fast becoming core components for brands that need to sell more without fully leveraging their brick and mortar locations, according to a recent Forbes article. The story stated […]
The Drum has announced the finalists of its U.S. edition of the Digital Advertising Awards, and PMG is nominated in three categories for amazing work across channels — Best Search Campaign, Best Social Campaign, and Best Cross-Platform Campaign — putting the agency among the leaders in the number of nominations received. Two of the nominations […]
PMG attended the celebrity-packed NewFronts this year and we are here to report what’s new and what you need to know to get your brand involved in the latest and greatest of the digital world. Ellen Digital Network What’s New? Ellen Digital Network’s big focus this year is on digital content. These shows are star-packed, […]
Austin was recently abuzz as media partners and marketers made the annual trip to South by Southwest showcasing the latest in music, film, and interactive exhibitions. But it’s not just a culture fest; above all else, SXSW has become an event igniting yearlong conversations on tech and innovation. The roundup below shows off the latest […]
Augmented Reality (AR) has been a buzzword in the marketing and tech worlds for nearing a decade. Yet not one person in either industry would say that the true potential of AR has been realized. That has in large part been due to AR’s lack of scalability. Thankfully, every single major tech company has been […]
The last time a dancing piece of food went viral, it was March 2002 and it was a banana singing about Peanut Butter Jelly Time. Today, things are more sophisticated: you can project a dancing hot dog into your room on Snapchat (without the music, thankfully). Besides being addicting to watching these guys gyrate around, […]
Pokémon GO officially launched in the US on 7/6, and fans all over the world are going nuts over it. It is basically an augmented reality (AR) game, encouraging you to go outside in order to hunt those cute Pokémon creatures in the in-game world, thus makes for a truly immersive experience. Sounds fun, right? […]
I recently stumbled upon some software developed by the people over at QualComm, and it really caught my attention. Now that our smartphones are rolling out with better hardware, we’re now able to do new things such as “augment reality” with our phones. What is “augmented reality” you ask? It happens to be the very […]