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In his article on B2B News Network, PMG’s Justin Scarborough covered how texting has grown as a communication channel for marketers, and while there are similarities between both text and email, there are also blurring differences to note between text and messaging. At the end of the day, though, B2B marketers must remember that they […]
B2B Marketing, the London-based resource for B2B marketers across the globe, recently announced the shortlist of its annual B2B Marketing Elevation Awards, and PMG was among those honored, earning a nomination for “Best Use of Digital Techniques or Technologies.” PMG’s recognition was for its work on behalf of Puppet, a leader in the IT automation […]
While account-based marketing has been prevalent with B2B marketers for some time now, many companies are still in the experimentation stage and looking to further refine their initial pilot programs. However, as PMG’s Marc Stewart notes in an article on Digital Commerce 360, B2B marketers that already have a solid B2B content marketing strategy in […]
Ad buys on a global scale presents interesting opportunities and challenges for many of our brand partners. While many understand the importance of scaling their business outside of U.S. markets, it isn’t as easy as tossing your Google Ads copy into Google Translate and switching language targeting settings. Content and context are important criteria that […]
The word launch is a word that is typically associated with rockets. As a matter of fact, in middle-English, it means “in the sense to hurle a missile or discharge with force”. If that’s the case, please step into your spaceship, because we are diving into the ultimate steps of our marketing journey – launching […]
I’m sure we all agreed at some point in our pubescent stage of life that homework sucks. But if you did your homework, you ended up doing pretty well on your test, right? That’s how we like to view our ABM approach. There is a lot of homework to complete before the test. To be […]
The time has finally come for you to shine as an office hero. How, you ask? With your expert knowledge and advice on ABM (account-based marketing), of course! Okay, not office hero per say (you’ll need to bring bagels for the office every Tuesday to win that title), but you can at least become your […]
PMG has been tapped for brand strategy and creative for Puppet, the standard for automating the delivery and operation of software. The agency will be responsible for helping Puppet to propel its IT automation message through new brand strategy and creative. This comes as an addition to PMG’s existing relationship with Puppet as a trusted partner […]
It’s no secret that the holidays are the busiest time of the year. Especially for those involved in eCommerce marketing strategies, the holidays are no time to relax. Starting the week of Thanksgiving through the shipping cut off day for Christmas delivery, retailers can expect between 18-20% of their annual sales, and the number is […]