Tag: beacons
Beacon Me Up, Facebook
It has been a couple of weeks since news broke about Facebook’s new Place Tips feature. It is a hugely exciting development, and one we’re surprised that hasn’t generated more buzz around the industry. In case you missed it, it’s a new program that delivers information about a business or location in real-time to a […]
Mobile Strategies For Black Friday
Are you ready for Black Friday? Even with a diminishing stature, Black Friday remains a very big day for most retailers, so it’s critical to maximize the opportunity. It’s no longer enough to just focus on the promotions, inventory and proper levels of staffing. Retailers have to fully leverage technology – specifically, mobile – to capture their share of spend. Here are a couple of quick ideas, and while it is definitely late in the game, I’m pretty sure there are many mobile companies ready to work and get things set up in time.
