Tag: beats by dre
The Drum announced the shortlist for its second U.S.-based Digital Trading Awards today, and PMG was named a finalist eight times over, more than any other company from an impressive field. The agency was honored for its work across the full spectrum of digital marketing, from high impact brand campaigns, to biddable media campaigns in […]
Own the Moment, Own the Market
Many brands try to own a moment, in some form or fashion, and we have learned there is definitely an art and science to making this work. Some brands have deep pockets; some don’t. Some brands have celebrity talent; some don’t. Some brands have incredible stories to tell; some don’t. Successfully owning the moment requires […]
Instagram Features Beats by Dre in Stories Case Study
With a lineup of new wireless headphones like BeatsX, Beats by Dre looked to PMG and its social media prowess to reach and connect with their audience to drive brand engagement and purchases. Instagram Stories was a big driver of PMG’s success, and the social network was so impressed that it recently called out the […]
PMG, Beats by Dre Wins Two EIMA Honors
The DFW Interactive Marketing Association honored the region’s best in marketing last night, and PMG picked up two awards for its campaign for Beats by Dre, “Got No Strings.” The campaign was named “Most Effective Integrated Marketing Campaign” and “Most Effective Use of Video.” This marked the third straight year in PMG’s partnership with Beats […]
PMG Wins Shorty Award For 2nd Consecutive Year
Following its impressive wins in last year’s Shorty Awards for the Beats by Dre #StraightOutta campaign, PMG again won a trophy in the 9th edition of the annual competition for the Beats’ “Be Ready” campaign during the Euros football tournament. The campaign was named Best in Europe, and PMG shared honors with Laundry Service. The campaign beat […]
The Drum Marketing Awards Nominates PMG for Two Honors
After sifting through hundreds of submissions from around the world, The Drum Marketing Awards announced its finalists for their 2017 competition, and PMG was nominated in two categories: Consumer Insight Strategy of the Year, and Sports Marketing Strategy of the Year. In the former category, PMG was praised for leveraging an apparel retailer’s CRM data […]
PMG Wins Social Buzz Award for Euros Campaign for Beats by Dre
In a black tie affair at the heart of London, The Drum honored PMG and its Beats by Dre partner, Laundry Service, for outstanding work done on behalf of the brand during the Euros tournament earlier this year. The campaign was named the Best Travel/Leisure/Sports Social Media Strategy/Campaign, and beat out 11 other entries in the […]
PMG Wins Digiday Award for Best Use of Social
At a black-tie gala in New York City tonight, PMG joined the distinguished circle of winners at the annual Digiday Awards. PMG was honored in the Best Use of Social category for its Straight Outta Somewhere campaign for Beats by Dre. Digiday called out PMG for its success in engaging the brand’s fans, building an […]
PMG’s collaboration with Beats by Dre and partner Laundry Service — a campaign centered on the Euros 2016 tournament, received high praise for the Digiday Awards Europe competition, and was named a finalist in the Best Use of Social category. The awards program recognizes the publishers, advertisers and technology platforms bringing about change and innovation in the […]
PMG Wins Multiple Awards for Social Media in NYC During Advertising Week
This week, New York City was the place to be for the biggest names and companies in marketing, media, and entertainment, as the city hosted Advertising Week, one of the industry’s biggest celebrations of ideas and creative vision. Coinciding with the festivities were major conferences from the IAB and MediaPost, including their annual awards galas. It was […]
