At the Apple Keynote event this week, there were an abundance of new products and features presented (the Apple Watch! Another camera! i0s 10! Pokemon! Mario?) which excited Apple and tech users alike. However, there was a teeny tiny detail that, don’t worry – you’ll probably never notice, was missing: a headphone jack. The absence of the phone jack led […]
PMG won five EIMA Awards last night as the DFW Interactive Marketing Association honored the best digital marketing efforts brands and agencies in the metroplex. The awards were bestowed for the record-setting Straight Outta Somewhere campaign with Beats by Dre, and led to the client and agency winning the night’s Best in Show honors. The campaign […]
Recently PMG were the proud recipients of awards for Best Online Awareness Campaign and Best Use of Video at the 2015 EIMA Awards (presented by DFWIMA) for our work on the BeatsByDre #soloselfie campaign. We were so excited to win and couldn’t have been happier for all the hard work to pay off, especially when pitted against our peers. Afterwards, we got a lot of questions about what it took to win, and how you were able to align the brand during the craziest of all seasons – Holiday. After thinking for a bit, the answer was easy (read extremely difficult): have a brand that’s willing to be daring, and ensure your strategy aligns with that dare.