Because Bing’s percent of total purchases, reservations, etc. varies from advertiser to advertiser, as does, quite frankly, the value and importance of advertising on Bing. During an agency-wide touch-base with PMG’s Bing reps in March, we learned about several recent and upcoming enhancements that may provide more opportunities for advertisers to improve performance on Bing […]
Just 3 short years ago, Google introduced Image Extensions. Touted as the future of paid search (by me), Google gave the advertiser the ability ‘show’ rather than ‘tell’ when promoting brand or business. If you remember, Yahoo actually pioneered this concept a few years earlier with Rich Ads in Search (RAIS). RAIS even took Google’s […]
A vast keyword base is the cornerstone of any great PPC account, but trying to manually build out millions of keywords is both tedious and time consuming. Enter the keyword building arsenal every digital marketer worth their salt should be using.
At PMG we monitor all of our clients’ brand terms closely and recently we have been finding more violators on brand keywords than ever before on the Bing engine. We are not talking about direct competitors here, but rather a lot of sketchy, one-off advertisers duping users to believe that they are a legitimate part of […]
Halfway into their negotiated 10 year partnership, this past April, Yahoo & Microsoft announced an amended agreement. This afforded Yahoo far greater mobile & desktop search flexibility, giving legs to its proprietary ad serving platform, Yahoo Gemini. With AOL & Microsoft shacking up shortly thereafter, and rumors of a Yahoo-Google partnership swirling in the air, […]
In the SEO realm, we’ve often come to think of Yahoo and Bing as a single entity. They’ve been linked together for the last 6 years (an eternity in the SEO space), and only together has their presence really made an impact on our big picture SEO strategies. It’s gotten to the point that if […]
Did you hear the news?!!??!? Wow. What a day. I don’t know about you, but I am totally amp’d. I’m wired. I can’t sleep. GOOGLE IS GOING 100% SECURE SEARCH! TOTALLY ENCRYPTED! THAT MEANS 100% ‘NOT PROVIDED’. I know, right? It’s like the news of the century!
As PPC managers and I think I can speak the majority of them when I say this, regardless if you work for a big agency or a small business, we normally spend the great majority of our time and resources on our Google campaigns and have the tendency to overlook Bing and Yahoo. In a […]