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Tag: bing

February 11, 2019
Posted by Blake Lucas

YaBing Or Binghoo? Bing and Yahoo Merge Systems

Yahoo Search is no more. Well, let’s be clear — you can still search for things on yahoo.com (if you’re doing that for some reason) but the power behind that neon purple facade has been coming from a new place since (at least) January 17th with the full transition of all accounts estimated to take […]

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May 02, 2018
Posted by Emily Denney

What’s New on Bing Ads?

Because Bing’s percent of total purchases, reservations, etc. varies from advertiser to advertiser, as does, quite frankly, the value and importance of advertising on Bing. During an agency-wide touch-base with PMG’s Bing reps in March, we learned about several recent and upcoming enhancements that may provide more opportunities for advertisers to improve performance on Bing […]

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June 14, 2016
Posted by Jordan Schmitt

Images in Paid Search Ads

Just 3 short years ago, Google introduced Image Extensions. Touted as the future of paid search (by me), Google gave the advertiser the ability ‘show’ rather than ‘tell’ when promoting brand or business. If you remember, Yahoo actually pioneered this concept a few years earlier with Rich Ads in Search (RAIS). RAIS even took Google’s […]

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January 06, 2016
Posted by John Stewart

Top 5 Online Tools For Building Your Keyword Coverage

A vast keyword base is the cornerstone of any great PPC account, but trying to manually build out millions of keywords is both tedious and time consuming. Enter the keyword building arsenal every digital marketer worth their salt should be using.

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November 10, 2015
Posted by George Andrade and Kyle Knox

Why Does Bing Now Allow AdWare In Paid Search?

At PMG we monitor all of our clients’ brand terms closely and recently we have been finding more violators on brand keywords than ever before on the Bing engine. We are not talking about direct competitors here, but rather a lot of sketchy, one-off advertisers duping users to believe that they are a legitimate part of […]

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July 09, 2015
Posted by Martin Rudler

Search Engine War Games

Halfway into their negotiated 10 year partnership, this past April, Yahoo & Microsoft announced an amended agreement. This afforded Yahoo far greater mobile & desktop search flexibility, giving legs to its proprietary ad serving platform, Yahoo Gemini. With AOL & Microsoft shacking up shortly thereafter, and rumors of a Yahoo-Google partnership swirling in the air, […]

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June 09, 2015
Posted by Jonathan Hunt

Is Yahoo Testing Mobile Search Without Bing?

In the SEO realm, we’ve often come to think of Yahoo and Bing as a single entity. They’ve been linked together for the last 6 years (an eternity in the SEO space), and only together has their presence really made an impact on our big picture SEO strategies. It’s gotten to the point that if […]

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September 23, 2013
Posted by Kerry Dean

100% Not Provided: A New Era in SEO

Did you hear the news?!!??!? Wow. What a day. I don’t know about you, but I am totally amp’d. I’m wired. I can’t sleep. GOOGLE IS GOING 100% SECURE SEARCH! TOTALLY ENCRYPTED! THAT MEANS 100% ‘NOT PROVIDED’. I know, right? It’s like the news of the century!

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March 09, 2012
Posted by Carlos Navarro

How To Import Your Google Campaigns Into Bing Hassle Free

As PPC managers and I think I can speak the majority of them when I say this, regardless if you work for a big agency or a small business, we normally spend the great majority of our time and resources on our Google campaigns and have the tendency to overlook Bing and Yahoo. In a […]

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