Tag: bots
10 October, 2017
Best Practices for Preventing Ad Fraud
As the programmatic industry continues to innovate new tactics and technologies, so do hackers. With digital advertising becoming a larger part of the marketing mix for brands, criminals are finding new ways to illegally profit on this growing market and have done so through ad fraud. According to IAS, ad fraud costs the industry more […]
There has been a ton of buzz over fraud the past year in display, and it really hasn’t gone away. People know all the stats, and they know it’s a big deal, but most people still don’t know how to combat this problem. White Ops has stated that advertisers will lose $6.3B this year due […]
