COVID-19
As cities across the U.S. face another week under shelter-in-place guidelines, daytime internet usage continues to surge, and new methods of connecting are popping up across every platform. From live-stream concerts for charity to Instagram’s new “co-watching feature,” brands continue to adapt to the new at-home lifestyle via virtual platforms. Snapchat has even launched a […]
It’s Monday, March 30th, 2020. We hope you had a quiet, Netflix-filled weekend. For at least a decade, the Waffle House Index has been a form of “back of a napkin” math used by FEMA and other agencies to determine the severity of disasters across America, measuring to what extent Waffle Houses remain open in […]
Over one-fifth of the world’s population is currently under some form of “shelter in place” as the global economy grinds to a halt in an attempt to slow the novel coronavirus outbreak across borders. Of those with home internet access, over 20% of bandwidth is reportedly being spent on coronavirus-related content with news consumption becoming […]
As much as we try to approach what we do with a “business-as-usual” attitude during this time of unprecedented crisis, the truth is that we need to always be mindful of present-day reality. This holds true for marketers as well. Allison Schiff at Adexchanger compiled insights and recommendations from industry experts on how to approach […]
Life in the U.S. sees major disruptions with the nation edging closer to shutdown as the virus continues to spread. Europe has become the epicenter of the outbreak with European nations sealing borders and enacting strict lockdown measures. Across the global economy, consumers are rocked by unprecedented volatility as economic levers are pulled to weather the […]