The following is included in PMG’s Summer Briefing Series, exclusive content and commentary provided to PMG clients 2/week on the marketing and business news that’s making headlines. Q2 has come and gone. Can you believe it? Me either. If you’re wanting to take a trip down memory lane, I highly recommend this H1 recap by […]
During uncertain times like the one we find ourselves in right now due to COVID-19, research has shown that consumers tend to stick with brands and companies they know and trust. On the face of it, that should mean that influencers would have a large role serving as de facto ambassadors for advertisers since their […]
In an article on CMSWire about the key considerations for marketing budgets now, PMG’s Price Glomski recently shared his thoughts about consumer propensity and the importance of creative messaging during our current crisis. According to Glomski, marketers must ask whether or not “employees, associates and partners behind [their] brand be positively or negatively affected by […]
The Upshot The world is in turmoil, and as it currently stands, Europe is at the epicentre of the COVID-19 pandemic. With Italy, Spain, France, Germany, and the UK implementing increasingly draconian measures to stem the exponential growth in cases, it’s important to remember that everyone is experiencing anxieties. The initial impact of an uncertain […]
Happy Earth Day, and happy Wednesday! Yes, it’s Wednesday — and don’t worry, we can’t keep track of the days either. But, some good news for all you sports fans, the fact that today is Wednesday means tomorrow is Thursday and the start of the first-ever virtual NFL draft. And because you’ve been living without […]
Using London as an index, we can say accessible, fast internet connections and widespread portable computing device ownership had broken the traditional barrier of effectively working away from the office a while back — entire industries were able to work from home since 2016. So what’s been stopping us? First and foremost, the notion of […]
During this period of uncertainty, many advertisers and brands are wondering how to speak to consumers, or if they even should have a conversation with them at all. As people turn to different media channels to get a break from the news and consume content, with rising inventory and lowered demand, it’s an opportune time […]
While the world outside contracts inward to our homes, offices, and immediate neighborhoods, our online world has expanded in ways we could have never imagined. Google docs are now being used for games and parties, and Zoom is now how we send our kids to school and see our friends for happy hours. Because of this, most social media platforms […]
We made it to Friday. Drinks on me tonight. Virtually, of course. If you haven’t already, consider joining the 50M subscribers that have signed up for Disney+ in the past six months. I can’t recommend (to dog and cat lovers alike) the Disney+ original Togo enough. Fair warning — only watch if you’re ready to […]
It’s been a tough, rollercoaster start to the week with increased scope in job cuts, stock market gains, grim economic predictions, and more disorder across industries. The good news is that China and other national economics are beginning to restart, and Quibi is here to snatch some quick bites out of your day — I […]