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Tag: brand management

19 May, 2017
Posted by Katie Friedman

What A Poet Can Teach You About Advertising

“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]

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03 August, 2016
Posted by Price Glomski

Mitigating Brand Risk During a Global Issue – Be “Ad-Quiet”

“The optimist proclaims that we live in the best of all possible worlds; and the pessimist fears this is true” – James Branch Cabel Despite these times, I have always leaned to a more optimistic perspective.  Needless to say but the last 7 months have been trying for our world.  The global fight against terror, […]

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