When Robert Downey Jr. introduced himself as Iron Man, he set in motion the most ambitious cinematic venture of all time— 22 independent storylines unified by a single throughline named Thanos. What can best be described as an 11-year pop culture takeover climaxed with Avengers: Endgame. The finale to the Infinity Wars Saga broke box […]
On a dusty shelf in my childhood basement is a row of Wheaties boxes. My dad has been collecting them ever since he was a kid. The signature orange package sporting famous faces and teams have done nothing but fade since I’ve been alive, and yet there is no conversation that gets us any closer […]
Winter is Coming, And So Are Brands Nineteen months, 85 weeks, 595 days. Each equals how long the world waited for Game of Thrones (GoT) to premiere once again for its final season. More than 17.4 million viewers tuned in for the premiere this past Sunday, combined live and streaming within the first 24 hours. […]
Settled in the bustling city of New York, marketers and content experts gathered to talk strategy, market positioning, product releases/enhancements and partnership opportunities last week. With the influential presence of content publishers like Refinery29, Hulu, and Condé Nast combined with social platforms like Twitter and YouTube showing their latest insights and latest content, NewFronts 2018 […]