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Tag: brand partnerships

July 02, 2020
Posted by Abby Long and Ruthie Nathan

Companies Reassess Priorities While Consumer Demand Remains Low

The following is included in PMG’s Summer Briefing Series, exclusive content and commentary provided to PMG clients 2/week on the marketing and business news that’s making headlines. Q2 has come and gone. Can you believe it? Me either. If you’re wanting to take a trip down memory lane, I highly recommend this H1 recap by […]

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October 29, 2019
Posted by Nadia Ciccotelli

Athleta Event Activations: Rule Breakers and Camp Romper

PMG and Athleta partnered with BDG Group as the official athletic sponsor of an event-packed weekend of Bustle’s Rule Breakers and Romper’s Camp Romper at Prospect Park in Brooklyn, New York on September 21st and 22nd. Bustle’s Rule Breakers Bustle held its second annual Rule Breakers event on September 21st, a festival focused on females […]

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July 23, 2019
Posted by Grant Weber

Marketing The Marvel Studio’s Infinity Wars Saga

When Robert Downey Jr. introduced himself as Iron Man, he set in motion the most ambitious cinematic venture of all time— 22 independent storylines unified by a single throughline named Thanos. What can best be described as an 11-year pop culture takeover climaxed with Avengers: Endgame. The finale to the Infinity Wars Saga broke box […]

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July 02, 2019
Posted by Grant Weber

So What Does It Take To Get On A Can Of Coca-Cola?

On a dusty shelf in my childhood basement is a row of Wheaties boxes. My dad has been collecting them ever since he was a kid. The signature orange package sporting famous faces and teams have done nothing but fade since I’ve been alive, and yet there is no conversation that gets us any closer […]

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April 18, 2019
Posted by Jonathan Hunt, Katie Friedman and Macey Eamma

What You Can Learn from the Latest Game of Thrones Brand Partnerships & Activations

Winter is Coming, And So Are Brands Nineteen months, 85 weeks, 595 days. Each equals how long the world waited for Game of Thrones (GoT) to premiere once again for its final season. More than 17.4 million viewers tuned in for the premiere this past Sunday, combined live and streaming within the first 24 hours. […]

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May 08, 2018
Posted by Natalee Geldert, Abby Long and Amanda Lisak

Top Session Takeaways from Digital Content NewFronts 2018

Settled in the bustling city of New York, marketers and content experts gathered to talk strategy, market positioning, product releases/enhancements and partnership opportunities last week. With the influential presence of content publishers like Refinery29, Hulu, and Condé Nast combined with social platforms like Twitter and YouTube showing their latest insights and latest content, NewFronts 2018 […]

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