In his op-ed for Talking Influence, Edward Grice of PMG’s EMEA office described how brands are utilizing user-generated content to fulfill creative needs and humanize their branding efforts as the pandemic continues to disrupt professional creative industries. Grice posits that brands have essentially democratized the creative process, tapping the talent of their audience to adapt […]
Are You Paying Attention? Did you know the average person’s attention span is 12 seconds? Yes, yes, we all heard that one back in the iPhone 5 days, mate, I hear you cry. Well, did you know the average attention span of a Gen Zer is eight seconds? That’s even less than a goldfish — […]
This past week was filled with many, many firsts. The first time oil traded in the negative, first time Zoom fatigue hit the majority of users, first time people in the U.S. protested a pandemic, and the first U.S. state (Georgia) opened for business post-shutdown. Public discourse this week shifted away from triggering headlines that […]
The Great Recession, and other major economic downturns in our history, offer valuable lessons as we deal with the current crisis around COVID-19. We can use our history of experiences similar to the situation at hand to plan for the inevitable time when the crisis’ effects recede and we enter a new normal. When that […]
Each passing day physical storefronts remain closed, seasonal products depreciate further on warehouse shelves. Retailers must act quickly to convert an abundance of inventory into cash, and because of the shift of demand to ecommerce, formulating a digital media plan is Step 1. In PMG’s latest POV, we outline how brands can take immediate action […]
With many brands looking to help consumers in these difficult times, the video and streaming landscape continues to provide opportunities to engage consumers. As you are thinking about adjusting your media strategy, here are PMG’s recommendations and a few opportunities to consider: See the rest in our video streaming and CTV investment guide:
While I could feel my face heat from hiking for almost three hours in the sun, there was still something inherently gratifying to make it to the end. It could have been the sound of the waves crashing on the shore or the smell of the ocean or maybe just the breathtaking scenery at the […]
There are very few truly global events that captivate an audience on a scale of the FIFA World Cup. The recent Royal Wedding is believed to have had more than 2 billion people tune in from around the world (and even the International Space Station). 2017’s Super Bowl had 111 million viewers and 2014’s World […]
What to Know: Last week Facebook and Twitter announced that they will be increasing transparency in their platforms by making all ads visible to the general public, even if they were previously ‘Dark Posts’ a.k.a posts that were not traditionally visible to anyone except the advertiser and the specific audience it was promoted to. The […]
Amazon’s Growth with Identity Maintained Amazon is changing the way users buy and receive items. Amazon has been in the headlines recently with the acquisition of Whole Foods, continuing their efforts for product expansion. Convenience is becoming exponentially more important for users and Amazon is a leader in not only saving time for users but […]