Tag: branding
What A Poet Can Teach You About Advertising
“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]
5 Things I Learned From Trying to Brand the Agency I Work For
I almost titled this post “Why Branding Yourself Is A Terrible Idea,” but then I thought maybe we can work through this bad attitude together. I do have to say this: forget the lifestyle bloggers who tell you to “find your brand” – that’s all bullshit. It’s weird. It’s the reason why everyone’s online dating […]
Performance Isn’t Everything, Don’t Forget the Brand
If you’re at a digital shop focused primarily on driving performance, you may find yourself forgetting the brand identity of the clients’ ads your serving. While this may sound blasphemous, don’t be so quick to judge. It’s easy to look past the image of a client when your KPI is to sell sell sell. Most […]
