19 November, 2014
I’ve just recently moved back from London where I spent two years running some of the biggest global marketing efforts for some of the biggest brands in the world. I quickly realized the US is just one market, and marketing strategies needed to be much more nimble and flexible to work across the hundreds of markets we were operating in for these brands. And that was just within the first two months of living aboard. As we continued to expand nuances emerged with each major market, which forced our teams to be even more flexible.