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Tag: campaign set-up

November 09, 2017
Posted by Lauren Resnick

Amazon Marketing Services: Making the Most Out of What You Have

Editor’s Note: This is Part 3 of our Amazon Series, along with Part 1 – Advertising with Amazon 101 and Part 2 – Marketing in the Amazon Era When it comes to researching and purchasing products online, a 2016 Bloomreach study discovered that over 55% of consumers first turn to Amazon when looking for products […]

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November 03, 2015
Posted by Kristen Bennett

Campaign Set-up as Told Through the Eyes of a Rookie

Approximately two months ago, we chatted through the beginning stages of an RFP process, including researching potential partners, sending out RFPs, providing feedback to partners, and crafting a media plan.  Well, we’re back for round two/next steps!  You didn’t think we were done yet, did you?  Once the media plan is approved by the client, […]

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