NEW PMG PAPER
I used to have a boss that said, “Life’s a pitch.” And for her it was, she spent a heck of a lot of time off on new business pitches. Since I’ve spent my whole career in ad agencies, that’s what I think of when I hear the word pitch. It calls up memories of […]
Congratulations, you’ve just signed on a new client! But wait, the fun has just begun. As any agency knows, winning new business is only half the battle. A successful onboarding is the key to a long and prosperous relationship between client and agency. Like our very own Nick Drabicky, Head of Agency Strategy says, “Onboarding […]
The contract is signed and you’ve just landed a new client. Let the drinks pour and then let the onboarding begin. Onboarding can sometimes be a challenge for agencies. Things will go wrong. Information may slip through the cracks. But as our onboarding adventures have taught us you can at least be prepared with a […]