19 November, 2014
Are you ready for Black Friday? Even with a diminishing stature, Black Friday remains a very big day for most retailers, so it’s critical to maximize the opportunity. It’s no longer enough to just focus on the promotions, inventory and proper levels of staffing. Retailers have to fully leverage technology – specifically, mobile – to capture their share of spend. Here are a couple of quick ideas, and while it is definitely late in the game, I’m pretty sure there are many mobile companies ready to work and get things set up in time.