This year’s Google Marketing Live session was different than in years past as keynote speakers spent as much time speaking about the company’s new privacy-first philosophy as they did unveiling Google’s latest products. While Google maintains its focus on machine learning for campaign management, the company is doubling down on the value of consumer insights, […]
To improve how search advertisers can best take advantage of the automated bidding strategies within Smart Bidding, Google recently announced it will be changing how bid strategies are organized for search campaigns. Moving forward, target CPA and target ROAS will be rolled into the maximize conversions and maximize conversion value bid strategies, which means that, […]
On March 3, Google announced it would officially phase out third-party cookies next year across all Google ad-buying platforms, including Google Ads, DV360, and Campaign Manager, and will not be building alternate identifiers. The decision follows an early 2020 announcement to phase out third-party cookies on Chrome by 2022 and will undoubtedly affect the entire […]
In line with Data Privacy Day late last week, Apple CEO Tim Cook gave a live-streamed keynote speech at the Computers, Privacy & Data Protection Conference on a range of topics, including tech-fueled extremism, federal privacy laws, self-censorship, and the importance of user privacy. The address (and subsequent media interviews with Fast Company, GQ, Inc., […]
It’s been a tiring few days. After the police shooting of Jacob Blake in Kenosha, Wisconsin led to violent clashes and growing unrest nationwide earlier this week, the Milwaukee Bucks became the first NBA team to protest* against playing over the police shooting Wednesday night. The remaining NBA games of the evening, along with the […]
Allow me to be the 2341958th person to tell you Happy Star Wars Day. Let’s have a great Monday. In this briefing, we’re covering: Weekend in review Consumer privacy and Big Tech antitrust The week ahead Weekend in review Many states reopened this week despite concern from public health officials. At a glance, the U.S. […]