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Tag: consumer spending

December 02, 2020
Posted by Abby Long

Why “Black Friday” Search Terms Slumped & Other Cyber Weekend Trends

We just wrapped up Cyber Weekend 2020, and we’ve all seen the headlines: Two record-breaking sales days with Black Friday pulling in $9 billion in sales and Cyber Monday driving $10.8 billion in online orders, a feat that pushed ecommerce adoption to new heights. But beyond those (albeit staggering) numbers were demonstrable trends that signify […]

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September 22, 2020
Posted by Abby Long

How Will the 2020 U.S. Election Impact Consumer Spending?

With less than 50 days until the U.S. election, all eyes are on… well, just about everything. From consumer sentiment to the stock market, the endless news cycle of candidate coverage to the polls cataloging and profiling undecided voters, countless people are searching for any indication of who will win and how the results of […]

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August 21, 2020
Posted by Abby Long

US Consumer Consumption Conflicts with Stock Market Highs

With a majority of corporate Q2 earnings now behind us, the last few weeks have given us an even more precise look at how society and the economy have evolved due to stay-at-home orders during the early days of the pandemic. Let’s take a closer look at some of those learnings and supplemental consumer insights […]

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June 20, 2019
Posted by Cynthia De La Torre and Emily Fox

Why LGBT+ Representation Matters in Marketing

June is Pride month, a month-long celebration of self-love, diversity, and acceptance honoring the LGBT+ community. Throughout the month, there are hundreds of events, including memorials and parades, that draw millions of people from across the world to celebrate inclusivity and diversity. Pride month began as a movement to commemorate the Stonewall riots in 1969, […]

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July 15, 2013
Posted by Earl Hwang

Back-To-School: Digital Forecast & 6 Marketing Tips

My parents absolutely hated shopping for my school supplies. HATED IT. Every year, they complained about how much they were spending so I could barely make due with a mediocre report card, but it had to be done. Every year, frustrated parents will endure the tedious task of buying things that will ensure their child […]

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