After a year of virtual learning at the kitchen table, millions of students are heading back to the classroom this fall, driving notable shifts in consumer behavior and back-to-school (BTS) shopping trends. Key Takeaways The child tax credit payments may act as a new round of stimulus that could boost spending on food, school supplies, […]
As we look ahead to the second half of 2021, today’s briefing takes a closer look at trends impacting the retail industry’s ongoing recovery. Prime Day Trends Last week, Adobe Analytics reported U.S. online retail sales during Amazon Prime Day surpassed the record levels of ecommerce spending seen during last year’s Cyber Monday, topping $11 […]
More than 100 million stimulus checks have been delivered into the hands of everyday Americans in the last ten days, driving a noticeable uptick in consumer confidence, stock market gains, and heightened consumer demand and performance spikes for many of PMG’s retail clients. Consumer Confidence Rises Quickly Due to Stimulus With the American Rescue Plan […]
We just wrapped up Cyber Weekend 2020, and we’ve all seen the headlines: Two record-breaking sales days with Black Friday pulling in $9 billion in sales and Cyber Monday driving $10.8 billion in online orders, a feat that pushed ecommerce adoption to new heights. But beyond those (albeit staggering) numbers were demonstrable trends that signify […]
With less than 50 days until the U.S. election, all eyes are on… well, just about everything. From consumer sentiment to the stock market, the endless news cycle of candidate coverage to the polls cataloging and profiling undecided voters, countless people are searching for any indication of who will win and how the results of […]
With a majority of corporate Q2 earnings now behind us, the last few weeks have given us an even more precise look at how society and the economy have evolved due to stay-at-home orders during the early days of the pandemic. Let’s take a closer look at some of those learnings and supplemental consumer insights […]
June is Pride month, a month-long celebration of self-love, diversity, and acceptance honoring the LGBT+ community. Throughout the month, there are hundreds of events, including memorials and parades, that draw millions of people from across the world to celebrate inclusivity and diversity. Pride month began as a movement to commemorate the Stonewall riots in 1969, […]
My parents absolutely hated shopping for my school supplies. HATED IT. Every year, they complained about how much they were spending so I could barely make due with a mediocre report card, but it had to be done. Every year, frustrated parents will endure the tedious task of buying things that will ensure their child […]