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Tag: consumer trends

February 24, 2021
Posted by Abby Long

Takeaways from President Biden’s First 30 Days

The first days of any new administration serve as leading indicators for how policies and priorities could impact businesses and consumer behavior throughout a president’s term, and President Biden’s has been no exception. During his first month in office, President Biden signed more than 40 executive orders and memorandums to address issues spanning the coronavirus […]

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February 17, 2021
Posted by Abby Long

What You Need to Know About Clubhouse

As people remain primarily isolated and indoors during the pandemic and blizzard-like conditions facing much of the United States, many are turning to the ephemeral nature of newfound audio-first social platforms for community and conversation.  Clubhouse is Growing Fast Clubhouse, and to a slightly lesser extent its sports-based equivalent, Locker Room, has gained momentum in […]

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January 21, 2021
Posted by Abby Long

What You Missed at CES 2021

Historically a headline-making event, the first all-virtual CES was largely overshadowed by political events in Washington, D.C. this month. Still, plenty of tech advancements and developments were announced throughout dozens of sessions and over 2,000 company showcases that are worth taking note of.  Here are the three things that caught our attention during CES 2021: […]

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December 16, 2020
Posted by Abby Long

Hindsight 2020 & Looking Ahead to 2021

2020: A Year in Review It was a year unlike any other, defined by unprecedented events, yet characterized by a strong sense of togetherness and community around the world. And though year in review stories are a time-honored tradition for publications, this year’s batch feels different. In similar form, many of the major tech platforms published detailed reports and […]

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December 15, 2020
Posted by Shelina Taki and Bhargavi Bhaskar

Reaching and Resonating with Women Impacted by the Pandemic

As 2020 draws to a close, most Americans are looking back at the year with no love lost. Sure, we’ve all encountered the occasional person who really likes Zoom school (Cartman from South Park comes to mind), or the odd brand that has seen sales rocket sky high (i.e., Clorox, Lysol, Purell, Peloton, Zoom). But […]

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December 02, 2020
Posted by Abby Long

Why “Black Friday” Search Terms Slumped & Other Cyber Weekend Trends

We just wrapped up Cyber Weekend 2020, and we’ve all seen the headlines: Two record-breaking sales days with Black Friday pulling in $9 billion in sales and Cyber Monday driving $10.8 billion in online orders, a feat that pushed ecommerce adoption to new heights. But beyond those (albeit staggering) numbers were demonstrable trends that signify […]

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October 06, 2020
Posted by Abby Long

October Brings Fresh Perspectives on Economic Sentiment, Consumer Confidence

Q4 is officially upon us, ushering in the arrival of new perspectives and enlightening economic data from McKinsey & Co., eMarketer, GlobalWebIndex, and others. These Q3 reports provide us with a better understanding of how brands and consumers are faring amid such an unusual pre-holiday season. Let’s dive into the highlights.  Consumer Trends & Economic […]

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September 08, 2020
Posted by Abby Long

The Five Essential Holiday Season Insights for 2020

This holiday season will usher in new consumer behaviors and expectations It’s only the 8th of September, and already a laundry list of brand-new 2020 holiday insights has been released from the likes of Facebook, Numerator, Hopper, RetailMeNot, Salesforce, and Square. As we draw closer to the fourth quarter of 2020, we find ourselves in […]

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August 27, 2020
Posted by Abby Long

How Current Events Are Impacting Consumers and Economic Outlooks

It’s been a tiring few days. After the police shooting of Jacob Blake in Kenosha, Wisconsin led to violent clashes and growing unrest nationwide earlier this week, the Milwaukee Bucks became the first NBA team to protest* against playing over the police shooting Wednesday night. The remaining NBA games of the evening, along with the […]

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August 26, 2020
Posted by David Gong

The Road Ahead for Hotels Is Localized Targeting

You could say that the hotel industry faces a long road ahead, which is a statement with double meaning. Of course, one interpretation reflects the historic downturn in the industry due to COVD-19, with bookings falling dramatically Y/Y in pretty much every corner of the world, including the US. Another way of interpreting that, though, […]

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