COVID-19
Consumer behaviour has shifted monumentally We’re on the precipice of a monumental change in the trajectory of consumer behaviour online and how we buy. During these lockdown times, social isolation is rife, however digital platforms are a saving grace for people to communicate with the outside world. 75% of people globally say they are spending […]
Happy Thursday. Two more days until the weekend. You can do this. In today’s briefing, we’re reviewing consumer insights across verticals and how the pandemic, economic recovery, as well as the Black Lives Matter movement, have shaped consumer sentiment these past few weeks. Consumer insights Commerce verticals Retail Beauty CPG Services verticals Dining & QSR […]
In recent days, corporations and firms across sectors have faced enormous public pressure, criticism, and louder calls for accountability as the fallout from the George Floyd protests and America’s reckoning with racial inequality only grows stronger. From allegations of pay disparity to personal accounts of cultural and systemic discrimination, more reports are coming to light […]
I hope you had a summery Memorial Day weekend. We’re in for a short yet newsworthy week, so let’s jump right in. Today, HBO Max (finally) launches, and on Friday, Steve Carell fans rejoice with the release of Netflix’s highly-anticipated Space Force. For today’s briefing, let’s review what else is going on: Reopening and the […]
Yesterday was Cinco de Mayo, and naturally, consumer interest in cooking and food consumption is still going strong. Reddit has seen a home cooking renaissance of sorts, and the Food & Drink interest group had a +19% increase in views this week. The [Homemade] tag exploded on the subreddit, and skilled DIY chefs posted new […]
A global crisis has emerged as the novel coronavirus continues to spread; affecting billions of people and requiring swift action by governments, first responders, and institutions. From interruptions across the global supply chain to the mass cancellations of public gatherings, this situation is unprecedented and evolving rapidly. As such, a new reality has emerged that […]
Happy Wednesday, everyone. As if we haven’t already had enough bread over the past few weeks, including the delicious banana recipe we shared a few weeks ago, why not try the sourdough variety? According to Brandwatch, mentions of sourdough on social media have grown 2.5x since March 12th. Did someone say quarantine or carb-o-tine? Now, […]
With over half the world’s population sheltering in place and the economic lockdown barreling on, consumers have rapidly adapted their shopping and media consumption behavior to fit their new reality of life at home. As such, major implications to the media and marketing landscape have taken form, resulting in ecommerce and online shopping operations to carry the weight […]
The increase in content consumption paired with reduced competitor brand presence has made auxiliary platforms such as Pinterest, YouTube, and Reddit ideal partners for brands looking to increase viewership, make connections, and acquire new customers during this time. Social media usage is up across all channels while people in quarantine try to fill their time. […]
Similar to the rest of the world out there, we’re sure your days are probably running together by now. But luckily, we are officially halfway through this week. If you didn’t catch the premiere of The Bachelor spinoff ‘Listen to Your Heart’ on Monday night, do yourself a favor and watch a couple of clips […]