Ah, at last, the time is here. Black Friday and Cyber Monday preparations are in full swing around the PMG offices, but on the flipside, eMarketer states that over 60% of people actually feel that Black Friday is overwhelming with so many sales and so little direction on where to begin. Of course, the question […]
Last year, Black Friday and Cyber Monday led to record-breaking consumer spending, and this year is predicted to be an even bigger event as e-commerce methods are expected to take home more of the pie than ever before. So much so that Deloitte’s holiday retail forecasts predict that “total retail sales will increase 5-5.6 percent, […]
Let’s take a journey to Germany and dive into the incredible culture, consumer behavior and growing economic trends that this prospering country holds. In this installment of our global market series, we’re uncovering how Germany, Europe’s largest economy, is a thriving market with great potential for new to market brands. Largest Market, Largest Opportunity With […]