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What’s the last ad you remember? The odds are it was a video that made you smile, chuckle or buy car insurance from a lizard. That’s because video is memorable and sure beats the heck out of a 20-page white paper. Even the word ‘video’ holds power. According to Syndacast, adding the word “video” in […]
We’ve all heard the usual digital conference declarations: “Content is king”; “It’s the year of mobile”; “Mobile is social.” For all you jargon lovers, you’re in luck. There were a few nods to your favorite clichés at the Social Media Strategies Summit in Chicago. Jargon offenses aside, I was happy to walk away with some […]
Have you ever written a great article and you were just like, “OMG this is the best piece of content ever! #ImAwesome!” and so you start thinking about all the possible ways you can share this great piece of awesomeness across the internet? Many people will just share their newly created masterpiece across social media and stop there. But if it is truly a great piece of content, you shouldn’t limit it to one medium. To get the most of your content, consider re-purposing your content across difference channels. Not only will you create more exposure for your content, but you cant potentially tailor your content for different audiences.