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Tag: cookies

January 16, 2020
Posted by David Gong

Justin Scarborough Talks to WSJ About Third-Party Cookies on Chrome

Nat Ives, the editor of CMO Today at The Wall Street Journal, recently spoke with PMG’s Justin Scarborough about Google’s plans to end support of third-party cookies on Chrome, and its impact for advertisers. His story detailed concerns from the ad industry’s trade groups — the Association of National Advertisers and the 4A’s — and […]

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August 07, 2019
Posted by David Gong

PMG Panel Up for Public Vote in SXSW PanelPicker

SXSW 2020 has selected PMG’s proposed panel about strategies for brands advertising in a post-cookie world for public vote through the conference’s PanelPicker process. Voting is open to the general public (voters must first create a free account), and runs until August 23rd. The panel will illustrate what a cookie-less marketing and advertising future will […]

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June 18, 2019
Posted by Abby Long

How Google Is Improving Consumer Data Privacy

Last month at Google I/O, Google announced plans to update how cookies are managed by its web browser, Chrome. The new policies and features are aimed at improving users’ online experiences by allowing for more transparency and control over how cookies are being used. This new approach to data security will take shape in the […]

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November 01, 2018
Posted by Lauren Lyster and Abby Long

Facebook Pixel Adds First-Party Cookie Option

Facebook recently introduced a first-party cookie option for the Facebook Pixel, making them the latest digital platform to do so. This new feature automatically went into effect on October 24th, unless an advertiser opts-out via their pixel settings in Facebook’s Events Manager. What are 3rd-Party Cookies vs. 1st-Party Cookies? A cookie is a piece of […]

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January 22, 2016
Posted by Madelyn Fraser

Goodbye Cookie Monsters

I love a good, warm cookie as much as the next person, but are they making us lazy? Well, in my opinion, oatmeal chocolate chip cookies could never makes us lazy, only happy! Just kidding, I’m talking about a different kind of cookie; the kind that we use to creepily track internet users’ online behaviors.

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