Nat Ives, the editor of CMO Today at The Wall Street Journal, recently spoke with PMG’s Justin Scarborough about Google’s plans to end support of third-party cookies on Chrome, and its impact for advertisers. His story detailed concerns from the ad industry’s trade groups — the Association of National Advertisers and the 4A’s — and […]
SXSW 2020 has selected PMG’s proposed panel about strategies for brands advertising in a post-cookie world for public vote through the conference’s PanelPicker process. Voting is open to the general public (voters must first create a free account), and runs until August 23rd. The panel will illustrate what a cookie-less marketing and advertising future will […]
Last month at Google I/O, Google announced plans to update how cookies are managed by its web browser, Chrome. The new policies and features are aimed at improving users’ online experiences by allowing for more transparency and control over how cookies are being used. This new approach to data security will take shape in the […]
Facebook recently introduced a first-party cookie option for the Facebook Pixel, making them the latest digital platform to do so. This new feature automatically went into effect on October 24th, unless an advertiser opts-out via their pixel settings in Facebook’s Events Manager. What are 3rd-Party Cookies vs. 1st-Party Cookies? A cookie is a piece of […]
I love a good, warm cookie as much as the next person, but are they making us lazy? Well, in my opinion, oatmeal chocolate chip cookies could never makes us lazy, only happy! Just kidding, I’m talking about a different kind of cookie; the kind that we use to creepily track internet users’ online behaviors.