The unforgettable events of last year, from the racial injustices brought to light by the deaths of George Floyd, Breonna Taylor, and others, to the systemic, disproportionate impact of the pandemic on women and people of color, sparked a global reckoning around racial inequity that propelled issues of racial justice, police reform, and diversity, equity […]
This year’s Google Marketing Live session was different than in years past as keynote speakers spent as much time speaking about the company’s new privacy-first philosophy as they did unveiling Google’s latest products. While Google maintains its focus on machine learning for campaign management, the company is doubling down on the value of consumer insights, […]
With the push to get 70% of Americans at least one dose of vaccine by July 4, temperatures warming up throughout the country, and COVID-19 restrictions easing day by day, millions of Americans are ready to hit the roads and the skies en masse this summer. America’s re-opening has ignited a surge in demand for […]
The latest tech earnings provided greater insight into how brands are prioritizing digital platforms to drive growth and engage with customers. Today’s briefing features a round-up of what we learned from Amazon’s, Facebook’s, and Google’s earnings reports. Amazon’s Ad Business Generates Nearly $7 Billion a Quarter During Amazon’s earnings report last week, Amazon recorded its […]
America is reeling after recent police actions led to more unrest and louder calls for accountability. In Minneapolis, just miles from where Derek Chauvin’s trial is currently underway, authorities say a police officer fatally “accidentally discharged” her weapon when attempting to take Daunte Wright, 20, into custody after a traffic stop. A 7:00 p.m. curfew […]
Recent news events and trending topics across social platforms have spanned critical business practices involving corporate governance and labor rights, equity and environmental actions, a unique news cycle that when viewed collectively, is indicative of a much larger global trend that’s captivated consumer attention and wallet share. Related: United, Apple, JPMorgan, and more make public […]
Forecasts and news reporting on the post-pandemic future are following two distinct narratives, the first recognizing the financial and societal repercussions caused by one of the worst economic crises in modern history, with special attention paid to the pandemic’s impact on women, people of color, and low-income families. The second acknowledges pent-up demand and how […]
More than 100 million stimulus checks have been delivered into the hands of everyday Americans in the last ten days, driving a noticeable uptick in consumer confidence, stock market gains, and heightened consumer demand and performance spikes for many of PMG’s retail clients. Consumer Confidence Rises Quickly Due to Stimulus With the American Rescue Plan […]
Across the country, the first signs of an eventual return to normal are emerging. In recent days: Apple brick-and-mortar stores, a once-prominent private sector barometer for determining local community spread, are all back open, the first time since spring of 2020 when the pandemic began. The Johnson & Johnson coronavirus vaccine became the third available […]
The first days of any new administration serve as leading indicators for how policies and priorities could impact businesses and consumer behavior throughout a president’s term, and President Biden’s has been no exception. During his first month in office, President Biden signed more than 40 executive orders and memorandums to address issues spanning the coronavirus […]