COVID-19
Earlier today, we dropped in to hear from our friends at Koddi during their webinar with Google on what the road to recovery looks like for the travel industry. Let’s take a closer look at what the experts discussed and what marketers can expect in the months ahead. Travel demand is volatile but still exists. […]
Not long ago, online conference calls were considered a painful way of doing business—virtual room passwords stretched the length of computer monitors, the “share screen” button caused mass hysteria for messy-haired presenters, and internet speeds made frozen-faced memes out of us all. In March of 2020, everything changed—virtual conferencing became the saving grace for many […]
Last month, PMG’s Price Glomski spoke with Hospitality Technology’s senior editor Michael Christine Escobar about how SEM remains an important channel for hotel marketers looking to connect with guests during the pandemic. The wide-ranging interview covered specific tactics like radii bidding modifiers, and the importance of flexibility and testing during these uncertain times. Among Glomski’s […]
It’s only fitting that in a year unlike any of us has ever experienced, we’re about to have a holiday shopping season like no other. To guide marketers through what to expect, PMG’s client strategy partner Tim Lardner wrote a piece for MediaPost that shared valuable recommendations and insights. For example, forecasting is key, but […]
Q4 is officially upon us, ushering in the arrival of new perspectives and enlightening economic data from McKinsey & Co., eMarketer, GlobalWebIndex, and others. These Q3 reports provide us with a better understanding of how brands and consumers are faring amid such an unusual pre-holiday season. Let’s dive into the highlights. Consumer Trends & Economic […]
A few weeks ago, Amazon announced that Amazon Prime Day is now set for October 13th and 14th. While traditionally held in mid-June, Prime Day had been pushed back to early October as a result of the global coronavirus pandemic. In 2019, Prime Day was considered the largest shopping day in Amazon history, until it […]
With less than 50 days until the U.S. election, all eyes are on… well, just about everything. From consumer sentiment to the stock market, the endless news cycle of candidate coverage to the polls cataloging and profiling undecided voters, countless people are searching for any indication of who will win and how the results of […]
This week, LVMH announced it would be backing out of its $16.2 billion takeover of Tiffany & Co. The luxury retail giant said the deal was off because the arrangement was being brought into trade disputes between France and the U.S. Administration. LVMH cites a letter from the French foreign ministry that requested for the […]
This holiday season will usher in new consumer behaviors and expectations It’s only the 8th of September, and already a laundry list of brand-new 2020 holiday insights has been released from the likes of Facebook, Numerator, Hopper, RetailMeNot, Salesforce, and Square. As we draw closer to the fourth quarter of 2020, we find ourselves in […]
As if 2020 couldn’t get any weirder, this week, United announced that it is permanently eliminating change fees for most economy and premium cabin flights within the US. The airline’s goal is to make it easier for consumers to travel when they feel comfortable (though undoubtedly United hopes that “when” is as soon as possible). […]