COVID-19
What a time to be alive. I can’t recall a season when so many different pressing issues dominated the news cycle. The Black Lives Matter movement, the pandemic, returning to school, tech vs. journalism, free speech and civil liberties, the Facebook ad boycott, China-US relations, and several more that escape me. Amid all this, I […]
I hope you had a refreshing few days watching Hamilton and illegal fireworks. It’s a slower week than normal on the world stage, so let’s jump in. The second lockdown Markets rollercoaster The week ahead The second lockdown The cat’s out of the bag and America is facing an unanticipated surge in cases, and likely […]
The following is included in PMG’s Summer Briefing Series, exclusive content and commentary provided to PMG clients 2/week on the marketing and business news that’s making headlines. Q2 has come and gone. Can you believe it? Me either. If you’re wanting to take a trip down memory lane, I highly recommend this H1 recap by […]
Happy Monday, and welcome back to a new Summer Briefing by PMG. Last Friday, Fortnite players around the world had front row seats to an in-game “Movie Nite” featuring three Christopher Nolan movies (for free) via a digital cinema-style screening experience. It was the first time Epic Games had attempted to show full films in-game, […]
In today’s briefing, we’re reviewing consumer insights across verticals and how threats of a second wave of the pandemic, economic turmoil, and the momentum of the Black Lives Matter movement have shaped consumer sentiment and behavior this past week. As states have begun to partially reopen their economies over the last few weeks, the virus […]
Recently, Business Insider connected with 16 media buyers and asked their opinions about which media companies were poised to gain or lose the most because of the coronavirus crisis. PMG’s Leyla Foschi was part of the group who shared their thoughts about how the ad industry has been upended in the past few months. A […]
Restaurants across the country have started to slowly return to some semblance of normal, though what things were in the past will surely not be the same in the future. In an extensive article by Restaurant Dive, PMG’s Parks Blackwell shared her thoughts on what QSR marketers should consider when it reengages after the coronavirus […]
Summer is officially here. We hope you had a restful and meaningful weekend. In today’s briefing, let’s get you caught up on the news you might have missed. Weekend in Review The country was hyper-focused on Tulsa, OK, where President Trump held a campaign rally amidst concerns over public health. Up to 100,000 Trump supporters […]
If there is one bright spot from the COVID-19 crisis, it is the boon we’re seeing from the streaming services as OTT brands use their unique content to drive viewership and adoption. Early releases of Frozen 2 and the upcoming ‘Hamilton’ movie. The Last Dance reminding everyone of His Airness’ greatness. Families being able to […]
The COVID-19 crisis has impacted many industries, including charities, which have found it difficult to fundraise because of their inability to hold in-person events. To overcome that, many have turned to TV to create awareness of their message, as well as their financial needs. According to an analysis on Digiday, charities’ TV impressions are up […]