Tag: CPC’s
11 April, 2016
The Sky Has Not Fallen: A Wrap Up Of Google’s SERP Changes
When Google announced the removal of right rail ads in the SERP, the digital community went wild. There was talk of CPC jumps, drastic spend increases, and chaos for digital marketing strategy everywhere. As the dust settles from the changes, results are not nearly as stark as originally projected. We pulled CPC, CTR, and Avg Pos. […]
