During the COVID-19 crisis, marketers have had to adjust their strategies due to significant shifts in consumer behavior. Some of those shifts were changes that were already underway — but accelerated by the crisis — while others were truly spawned by the new normal. PMG’s Parks Blackwell recently shared examples of some CPG marketers who […]
Happy Thursday. Two more days until the weekend. You can do this. In today’s briefing, we’re reviewing consumer insights across verticals and how the pandemic, economic recovery, as well as the Black Lives Matter movement, have shaped consumer sentiment these past few weeks. Consumer insights Commerce verticals Retail Beauty CPG Services verticals Dining & QSR […]
2020 has caused many companies to pivot and adapt in speeds not often employed, starting first with the actions that arose due to the global pandemic, and more recently the massive civil unrest that began in Minneapolis and has spread internationally. It has required marketers to demonstrate agility, and frankly, toss many well-planned agendas because […]