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Tag: creative marketing

June 10, 2019
Posted by Morgan Ferguson

Are Influencers Creative Directors?

In a recent article in PR Week, Takumi’s Adam Williams asserts, “If you want great creative work, you have to allow the influencers to be their own creative director – the brand has needs and wants, but you still need to allow the storytelling to happen in that process,” while Harsh Kapadia of VMLY&R argues […]

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December 06, 2017
Posted by Nick Drabicky and Abby Long

The Intersection of Creative & Media: Omnichannel Marketing

When it comes to digital marketing and ad campaign management, we think it’s safe to say that there are a lot of cooks in the kitchen, hats in the ring and whatever other idiom you prefer to express that a lot of people are involved in helping the brand provide a valuable experience for the […]

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